Globalization In Hospitality Industry

• To check the physical resources and scope of technical alliances with arrival of VC. • To detect more financial, technical, and industrial expertise prior to applying VC. • To develop and implement accelerated market presence. To define the strategic capabilities of Premier Inn, it is worth to mention its dependence on the macro-environment. In fact, the hospitality sector is always affected by various economic tendencies, both negative and positive.

CRM may be especially important to the hotel industry where most companies offer just about the core products and services. Regardless of being differentiated by their star rating, most hotels tend to offer pretty much the same core products and services: accommodation encompassed by a scope of food and beverage services (Choi et al., 2001). To acquire loyalty and to exceed other competitors, hotel providers must have the capacity to get abnormal amounts of customer satisfaction for the service supplied (Dominici et al., 2010).CRM usage and utilization of the instrument allows building a sustainable competitive advantage in a varying environment (Jones et al., 2004). The Ritz‐Carlton Hotel Company L.L.C. is the guardian company of the Ritz‐Carlton

A new source of supply for the lodging has been the rapid growth of on-line short-term rentals such as Airbnb, VRBO, Homeway and Tripping.com. However, the impact on the hotel industry and the availability of these outlets is more variable than typical changes in supply from hotel construction and tends to be very market specific (Sec.gov, 2018). Five-forces Analysis Power of Buyers - Low. Buying hotels and real estate require a significant amount of funds. Three factors limit buyers in their acquisition (a) the switching cost is high, (b) the seller’s brand reputation is important to buyers, and (c) the collaboration with sellers to find a win-win position.

Strengths: Jumeirah group has built a very strong reputation among the hospitality industry. They provide the most luxurious hotels, spas and restaurants that offer a one of a kind experience. They are strategically placed in Dubai, which connects Asia and Europe, in addition to placing their hotels in well-known countries such as China and New York. It is also the only group that has a seven star hotel, which is known worldwide. The most important thing that strengthens jumeirah is the support from Dubai government, whenever the group is suffering Dubai would finance it and will help in recovering the group.

Case Study: Disneyland 1.Walter Disney has identified quite a few cultural characteristics that are unique to its Shanghai theme park visitors, or in other words, not shared by visitors to other Disney theme parks. Please name three of them, and elaborate how such cultural characteristics might cause operational problems if not properly addressed. Shanghai Disneyland. At a cost 5.5 billion represents the Walt Disney company's largest foreign investment to date. Three times the size of Hong Kong's Disneyland, but with a lodging capacity one third that of Paris's Disneyland, which on face value may seem a little odd, however, this reflects lessons Disney has learned and its understanding of the Chinese culture.

The main objective of the paper is to explain a fair level of critical analysis and evaluation. The paper will also explain the good understanding of quality management approaches that includes original thinking with extensive academic underpinning. The hospitality industry has to be taken in the assignment and for that reason; Holiday Inn has been taken for analysis of this paper, which is a part of InterContinental Hotels Group (IHG). Discussion Holiday Inn is basically an American brand for hotels that is the main part of InterContinental Hotels Group (IHG). Holiday Inn is amongst the world’s largest hotel chains that is hosting around 100 million guest nights every year.

Tourism is considered as one of the main trade and industry activities in the world that contributes to economic, cultural and political advancement of various regions (Krippendorf, 1989). In connection, tourism has one principle sub-part called hotel business. Several organizations persistently look for better approaches to obtain, preserve and build business, since the expense of losing clients is rising.

Mahmoud S. Abou Kamar [2014]: According to Mahmoud, in the present scenario, the hotel industry needs to continuously ramp up its operations by improving the quality of its products and service and devise competitive strategies to reduce operation costs and increase capacity. In order to improve their operations and enhance their performance, hotels across the world are actively engaged in a wide variety of quality improvement initiatives such as TQM and Six-Sigma. After initial success in manufacturing organizations, Six-Sigma has gradually gained widespread application in service organizations, including hotels and lodging. Mahmoud’s study attempts to assess the effectiveness of Six-Sigma and examine its impacts on various performance measures

The external forces of change were impacting the company’s business model of bricks and mortar retail. This model has become difficult to maintain as shops have their own online stores, alternatively, selling through high turnover resellers such as Amazon, which has been met with increased pressure from the larger customers for higher volume with lower margins. Transitioning to outsourced business models, competitors costs are lower, moreover, reverse engineering has become an issue, where lower value imitations are flooding the market consequently the high cost of R&D is not recuperated. Recent legislation saw Seattle’s minimum wage increased to €15 per hour , consequently, Cascade Designs decided to move 25 percent of their business out of Seattle to Reno,

According to Shah (n.d.), the more advertisements and products you see in the social network webpages, the more you are tempted to spend on unnecessary luxury products. For instance, nowadays there are many online businesses being advertised on social networks that attract people to buy them with just one click. By that one click, we do not realize how much we spend on the online stuffs and this may lead to excess spending. On the other hand, in this modern era, we use data, 3G or even 4G, as an internet connection to access to our social networks anywhere. We spend money just for the sake of social network.