As the rapid growth rate of economic environment in current world market, economic globalization is affecting emerging countries economic development by increasing oversea business activities such as FDI, export-import, also the culture communication between different countries are interacting and influencing each other during diplomatic business activities. The globalization also simulates innovation and creativity in the emerging countries; it encourages the spirits of entrepreneurship and drives the emergence of innovative business models. China as one of the fastest growing countries in efficiency-driven economy system, where economic growths are based upon manufacturing in domestic markets, outsourcing, and exporting products to foreign
“Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley). With the advancements of technology today, many new products come out on the market and the consumers taste begin to change. For example, with new technology such as laptops coming on the market to ensure that consumers will buy your product you have to have good advertising. The advertising has to relate interest to consumer along with provide valuable information such as cost and quality. Advertisements arouse competition in companies, which provide better quality in goods and services.
Globalisation and operate business globally are significant issues for contemporary organisations. Global business is refers as an economic activity that operates in different countries that selling and buying goods and services by people (McWilliams 2010).Businesses are incentivized to sell products and services in foreign markets with technology advancing so fast and international trade expanding. The global business strategy vision is to develop far beyond the borders of their countries and allow businesses to grow (Chan & Justis 1997).Through global business, it helps enterprises reduce costs, expand their market share and become more competitive. There are two impact of global business. One of the impact is multinational corporations
Furthermore, Target Corp. businesses becomes heavily reliant on technology investment to support multichannel efforts and transform information processes and computer systems more efficiently and run the business and remain competitive. However, it’s growth also depends on ability to build new stores in locations in fully developed market in favorable geographic locations. Another threat Target faces is that of substitutes. As mentioned before essentially every company’s goal is to generate the demand to which it will supply to, thus, because there are many other competitors offering better quality for higher prices or lower prices and
Diversity when properly managed and implemented, contributes immeasurably to the growth of a business. As such, prioritizing diversity in business activities as a social responsibility does not only benefit the community the business is located but also promotes growth within the business environment. Diversity has been seen to be the premise for a healthy human reproduction and development. It is also needed to complement the ever increasing rigidity and interdependence that exists in the global business environment. Nielsen and Nielsen, 2013 postulated that “global firm have been shown to perform better because of diversity.” But they further explained that the management of diversity is very crucial as the world is increasingly becoming interconnected and complex.
The implication of this trend is that it helps the trade among countries and regions in the world develops better and stronger, and it will lead to the appearance of new transportation, warehousing and assistant services. Following are some main trends in logistics and supply chain management recent years: 1) The application of modern information technology, e-commerce will increasingly popular and more extensive in the areas of Logistics: The global information network has been, and will have a great influence on the global economy. Logistics management is one of the most difficult fields, but it is a key factor for gaining the profitability of an e-commerce business( this method of business has become more popular in the world). The process and completion of customers’ order, delivery, payment and collection of goods that customers do not like ... are the main contents of logistics in the e-commerce environment. A adequate logistics system, suitable with the processes of e-commerce, to meet the demands of customers in the information technology era, is one of the main factors to have success in business.
In my essay I will talk about different business strategies which companies can adopt in case of responding to issues of globalization. First of all I would like to define all the terms that will appear in my essay. Globalization is the global evolution toward economic, financial, trade, and communications integration which implies the opening of regional and nationalistic perspectives to a wide attitude of an interconnected and interdependent world with free transfer of capital, goods, and services across domestic frontiers. Growth strategy is a strategy aimed at winning greater market share, even at the expense of short-term profit. If we consider globalization process according to SWOT analysis, we will obtain its strengths, weaknesses,
I think globalization is very important and it become more necessary for now socials, so I want to talk about globalization. Globalization is the fact that different cultures and economic systems around the world are becoming connected and similar to each other because of the influence of large multinational companies and of the influence communication. Globalization will increase opportunities for firms to expand production in foreign markets, and countries has many benefits from economic synergy and collaborate in handing political, social and economic challenges and broad market allow producers to get more goods , and the global supply networks more purchasing options for the public and private entities. I collet some information from
Thus, the opportunity of first mover advantage can be provided when doing business in emerging markets. Besides, the advantage of emerging markets is gaining prestige. Emerging markets provide a chance for M&S to enter a new market, by taking the existing brands, goods and services, to reach the international customers. M&S able to gain prestige, as well as increase the brand awareness, when the local customers recognized that M&S expands the business to emerging markets. M&S can also increase sales and revenue, as M&S has access to a new market, and sells goods and services to a bigger market.
Even the international companies bring considerable economy growth to developing countries such as technology transfer and job opportunity. Nevertheless, the multinational corporations also bring problems to developing country like harm human right. However, it is believed that multinational companies bring advantages morn than disadvantages. The developing country should increase the economy in the short term because competed economy can enhance competitive strength in the world and ameliorate the life of developing country people such as using additional finance develops capital