Globalization In Marketing

Introduction

Globalization changes many concepts in international trading and forced all international companies to change their concepts in marketing to survive, therefore, globalization has affected strategically the process of marketing on the global scale whether directly or indirectly especially if we take account the spread use of the Internet which is now considered one of the most important tools of globalization in the economical field which marketing processes comprise one of its basic elements.

One of the most important concept that revolutionized the whole of market concepts at the present time is called Service Dominant logic (SD Logic). This concept has changed the method of marketing by emerges the importance of service and

In the end of this report, there an analysis of an article of Vargo and Lusch (2004) based on an example of Infiniti, one of the most famous car luxury maker in the world and explain how their marketing strategy increase their sales around the world by focusing on the service marketing and used the four elements of the marketing mix known as the 4p 's, products, price, place, promotion.

The expanded on the field of marketing and became a prominent role in the success and failure of various projects, whether acts of projects aimed to achieve profits or projects that are not-for-profit government sector. Resulting in the emergence of marketing concepts as a result of many changes and challenges faced by many organizations in developed countries, which in turn led to the complexity of the marketing problems faced by these

Fundamental premise 8: A service-centered view is inherently customer oriented and relational

The goods situated perspective holds the client as the operand and the marketing theories, fragment, target, and infiltrate ' them to produce benefit. However with the services see the clients are basic to the association and the services conveyance model concentrates on co-creation of values.

Fundamental premise 9: All social and economic actors are resource integrators

The participation on social and economic actors is a good chance for the organization to promote their goods or services, also care of charity events can create a good relationship between the organization and their customers which will lead to loyalty to the organization 's products or services.

Fundamental premise 10: Value is always uniquely and phenomenological determined by the beneficiary

This fundamental premise reflects the trouble of measuring and anticipating worth being used as it is co-created by people, offices and in the commercial center. The criticalness of connections is certain network theory, relationship marketing, IMP, however the test stays in the trouble to measure their element impacts. Quality is made where cooperation happens. It can 't be effortlessly anticipated or decided ahead of time as it develops through