Cultural Glocalization And Globalization Analysis

This essay will illustrate how the potency of the concept of “glocalisation” captures Southern Africa’s socio-cultural, economic and political experiences associated with globalization. This will be done, by examining the concepts of “glocalisation” and globalization and through analyzing South Africa’s experiences related to globalization.

It can be said that there is a clear connection between globalization and “glocalisation”. The concept of globalization is a largely contested subject, it can be defined as a progress leading to larger interdependence and shared consciousness between economic, political and social entities in the world, and amongst its actors in general. (Robertson, 1992) The term “glocalisation” can be defined as the practice

There are many examples of how cultural glocalization is evident throughout many societies in the world. An example of cultural glocalization can be seen in how MacDonald’s adapts its menus in different countries, in order to suit the cultural needs of the population in the different countries that it is situated in. An example of this is seen in South Korea, where MacDonald’s developed Korean-style burgers in an attempt to satisfy the customers needs. (Turner, 2012) Another example of glocalisation can be seen in music, in how many artists will mention objects, cities and countries from around the world in their lyrics in order to appeal to a larger population. These artists will also promote themselves in many different countries and do charity work in underprivileged countries in an attempt to gain fans and support for their work. Cultural glocalisation is evidently present in South Africa. An example of this in the South African context can be seen in television programs such as MNET and DSTV, which allows their viewers to watch both local and international, shows. Another clear example of glocalisation in the South African context is ‘coca cola’, as seen in the share a coke campaign, ‘coca cola’ made the names on the coke cans suit the names of the South African population, as well as, using famous South African

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