Gluten-Free Products Awareness In Germany
According to nutritionists, breakfast is the most important meal of the day. Germany is the second largest consumer of breakfast cereals in EU, after the UK (MarketLine, 2014). Therefore it is significantly important to investigate gluten-free products awareness in Germany and find out what inspires people the most while choosing gluten-free products and what are the main “drivers” that affects consumer behaviour while choosing their cereal.
1.1.1 The Concept of Processed Food Products
The term Food Processing (Jacob, 2011) is defined as the practices used by food and beverage industries to transform animal materials and raw plant, such as meat and dairy, grains produce, into products for consumers (Monteiro & Levy, 2010). Nearly all the food
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However, gluten is an essential structure-building protein, contributing to the appearance, crumb structure, and consumer acceptability of many baked products. Therefore, the biggest challenge for food scientists and bakers the area of gluten-free products probably the production of high-quality gluten-free bread (Arendt & Bello, 2008).
Considering authors researches we can assume, that for people with gluten-related disorders it is important to choose their food carefully. Therefore FDA on August 2, 2013, issued a final rule defining “gluten-free” for food labelling. Labelling will help consumers, especially those living with celiac disease, be confident that items labelled “gluten-free” meet a defined standard for gluten content (USFDA, 2013).
More and more people are eliminating gluten from their diet – because they suffer from celiac condition, wheat allergy or gluten sensitivity. But, Lowell (2015) in his newest book writes that nowadays many individuals are following gluten-free diet even if they do not have gluten sensitivity. This growing group has voluntarily given up gluten without consulting with their physicians and claim they feel better without
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Only 44 out of 46 answered the question and 37 out of 44 (84.09%) were confident that this is true. The study findings are illustrated in Figure 12.
Figure 12: Advertising and Marketing Impact Source: Survey
5. Summary, Conclusions and Recommendation
5.1 Introduction
This chapter presents the final review of the research that has been made after investigating survey results. The presence of hypotheses in this study will be summarized. Then the final conclusions will be conducted and recommendations regarding this research will be given.
5.2 Summary of the Study
This study was made in order to investigate gluten-free trend awareness in Germany and to prove or to deny the hypotheses. After analysing the survey results we can see that older and more educated people have higher awareness of gluten-free trend. Table below confirms that older people are more familiar with gluten-free trend.
Table 1: Age Distribution
Respondents in the age group of under 18 1
Respondents in the age group of under 18 that are aware of gluten-free products 0 0.00% Respondents in the age group of 18-24 6
Respondents in the age group of 18-24 that are aware of gluten-free products 4
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