Godiva And Delice Marketing Strategy
Product Improvement and Marketing Strategy Godiva and Delice both have a higher price and sales than Charles. Trendy packaging is the reason that Charles cannot take a competitive advantage.So in this case, Charles has to upgrade their packaging if they want to compete with Godiva and Delice. Charles could relaunch their product with new packaging that should be trendy and eye-catching without compromising company heritage or corporate culture. Charles’ current marketing strategy is to focus on the local community which already has a strong presence. Charles needs to increase its marketing to the tourist community and internationally. The advertisements should follow industry trends for use of ethically responsible ingredients to produce …show more content…
So the resources of the chocolate should be chosen with careful consideration. The majority of the suppliers in the chocolate industry sell commodity products and price is set by the market; moreover, their power and influence is low. In order to achieve the aggressive growth that the board desires, the company has to improve the capabilities and the operations. A new plant will eventually be required but that decision can be delayed if Charles can streamline current …show more content…
This was a smart business decision for the company as it showcases the brand in a new light, while simultaneously bringing in an additional source of revenue in another market (food service). The second major change in strategy is the changing of the brand image and marketing. These two changes in strategic operations will offer the best available option to the company, and investing in Sandwich Heaven and brand image will help expand the consumer base into previously unexplored
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