The purpose of this Executive Brief (EB) is to provide summarized information on Godiva Chocolatier and the performing operations in Saudi Arabia and United Kingdom. The report will start off with a brief introduction on Godiva Chocolatier and its expanding business operation whilst highlight on the selected countries with regard to the information about Saudi Arabia and United Kingdom; population; culture; languages and relating the similarities and differences between the two countries.
Company Overview and Background
Started off from a home production of Pierre Draps Senior in 1926 from Brussels, the sweet blend of almonds and hazelnuts mixed with caramelized sugar; the classic Belgian chocolate named was born. The family affair very quickly
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Regardless the reality that Saudi Arabia is identified not the third-biggest country in Asia, after China and India, its area is complicated to decide on the grounds that few of its outskirts are not completely distinguished. By United Nations (UN), this nation has an area of 1,960,582 sq km.
The local language of the local individuals, Arabic is a Semitic language recognised with Aramaic and Hebrew. Islam is the national religion and all citizens should be Muslims. About 85% of the common populations of Saudi Arabia are Sunni Muslims; the main structure is Wahhabism (Peterson, 2003). Country’ population is 27 million, comprising 8.4 million foreign people. The atmosphere is for the most part extraordinarily extremely hot and dry; and dust storms and dust tempests are normal. Temperatures vary in day and night. From May to September, the most blazing time, daytime temperatures around 54°c (129°f) in the inside and are among the most astounding recorded anyplace on the world. Temperatures are somewhat lower with the seashores however stickiness records 90%, in particular in the east, which is observed for considerable
Though many early Saudi Arabians protested against this religion, because they either didn’t want to lose money from pilgrimages or they believed in more than one God, they finally converted due to many battles. Thereon
Contents Terms of Reference 2 Procedure 2 Findings 3 Current Structure 3 New Structure 4 Employee Relationships 4 Instructing Staff 5 Contingency Variables 5 Conclusion 6 Recommendations 6 References 7 Appendix A 8 Terms of Reference I am a HNC business student. I am writing this report as part of my course. This assessment covers outcome 4 of the Managing People and Organizations' class.
Montreaux Chocolates USA Case Key Questions Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line? The first and most important issue is the name for the new Chocolate. Apollo has a share of 15.4% in the US market in the field of the confectionery product, making it the second highest after the Fischer on the market in year 2011. Such a large share of the market will mean a strengthening of relations of the Apollo with its confectionery products.
Chocolate is one of the most popular type of food in the world. Nearly 53 percent of the chocolate consumer in USA eats chocolate once a week. Moreover, according to elite daily “Chocolate’s scent increases theta brain waves, which induce relaxation. This is mainly why people feel better about their problems after eating loads of it”. In fact, chocolate industry in United States accounts for 13 billion dollars and people consume 3.1 million pounds every year.
Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.
Censorship is used to keep information away from citizens that can be used against the government and make them look bad. Saudi Arabia is one of the most censored countries in the world. Books, newspapers, magazines, broadcast media and Internet access are all censored in Saudi Arabia. You cannot say blasphemy about the royal family or Islam in Saudi Arabia, or else there will be punishment, just like in Oceania how one cannot say anything against Big Brother. In 2014 Saudi Arabian writer Raif Badawi was sentenced to 10 years in prison and 1000 lashes for insulting Islam.
This is extremely important for their business, as cocoa is their most important raw
These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of
Market drivers According to the annual report 2001 of Delhaize, the company’s desire was to strengthen its position as an international player in the food distribution sector.
Saudi Arabia holds approximately 70% of youth population, these young people will be a great asset in the success of the objectives and the vision as a whole because of the amount of enthusiasm and energy they have towards change and development. Weaknesses: Since Saudi Arabia is a big country that consists of more than 30 million people, there are different cultural groups of the society, it would be difficult for diversified mentalities to be accepting of the rapid changes that are happening. Another major weakness is that Saudi Arabia suffers from the very hot weather, which could be a barrier from practicing outdoor
The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.
Cadbury started its journey way back in 1905 in United Kingdom’s with the manufacturing of tea and coffee. Later they got into chocolate market and became the leader of the market with market
“Anything is good if it’s made of chocolate “. People around the world adore eating chocolate and enjoy it, but most of the people are not aware of the process of making chocolate. Chocolate production started in Mesoamerica in 1900 BC. The uses of chocolate at that time was to made fermented beverages but, know days it is consider the main ingredient in making cookies, milk suck and candy bars. Also People use chocolate to express their feeling to each other.
there exists a preferential bias for Saudi nationals in matters of employment and business. There has been a tremendous growth in GDP due to rise in revenues from oil as a quarter of the world 's oil reserves are in Saudi Arabia. There is a demand for taking measures and effective implementation towards environment regulations. The identification of major weaknesses and the government’s measures for them is helping towards the transformation of Saudi Arabia into a developed nation with a diversification of
The primary target customers are people in the middle class. They used to buy cheap mass-market chocolates but desire to buy good quality chocolate. Thanks to the economic growth, there are 86 million are in the middle class in Brazil. • What “job” are the primary targets trying to accomplish Although Cacau Show has variety of products, their main product is truffle which is sold for US$0.57. Thus, it can be analyzed that customers buy Cacau Show’s products to enjoy by themselves at home.