Godrej Marketing Strategy
INTRODUCTION:
Godrej Consumer Product Limited is the largest home grown and personal care company in India. Over the years it is constantly innovating to satisfy and delight the customers with more better and efficient products.
GCPL is ranked number 1 in hair colour, household insecticides, and liquid detergents and have acquired the second position in soaps.
The various brands under the mother company GCPL are Good Knight, Cinthol, Godrej Expert, and Godrej No.1.
There has been a huge international expansion and the company over the years is building a presence in 3 emerging markets that is Asia, Africa, and Latin America in the best three categories like home care, personal wash, and hair care. In the year 2010 the company acquired Indonesia
…show more content…
The product was first launched in Mumbai and was moving under a trail period for one month. After the successful completion of one month the product Aer pocket has been sanctioned for further distribution in the market.
‘We expect a much better and prosperous growth for this product compare to other toiletries by GCPL’, as said by Vivek Gambhir Managing Director, GCPL
A brief about the product:
As said earlier Aer Pocket is a bathroom freshener which is slim, smells great and is available in three different fragrances. Aer Pocket is completely based on a gel technology and it last up to 30 days of use. Price of the product in the retail market is Rs 49. There are very few bathroom fresheners which are based on a gel technology. Odonil in the recent times have also launched its product based on the same gel technology but it is priced quite high. Aer Pocket made a minimum price range with the same gel technology for customers of varied categories.
UNIQUE FEATURES OF AER POCKET:
• Packaging of the product is very classy. It gives customers a very calm and cool look.
• The product is very light and pocket
…show more content…
• A huge trust on the brand Godrej.
‘GOLDEN CLUB PROJECT’
This project was implemented on the occasion of the launch of Aer Pocket and Godrej Hair Colour multi action pack (MAP). Golden Club was formed in order to market the two products in the eastern region of India and that is Bengal Bihar and Orissa.
On 25th of January team from Mumbai came to Kolkata for the operation of project Golden Club. The team consisted of two important departments that are Brand and communication and Research and development. The team in collaboration with the sales and marketing department of Bengal Wing opened up Golden Club. The aim of the project is to reach the maximum customers within forty days.
The three important wings of Golden Club:
• Brand and communication
• Sales and Marketing
• Visibility by
Target Corporation Business Strategy
328 Words | 2 PagesTarget’s design implements the retailer 's strategy to influence the customer 's buying
Marketing Plan For Allround: OTC Cold Medicine
670 Words | 3 PagesPharmaSIM- Marketing Plan MKTG 613: MARKETING MANAGEMENT Professor Suresh Ramanathan TEAM GAMMA SEVEN Britton Eastburn Temitope Kayode-Ojo Brian Newbury Harsha Srinivasan Introduction: The ALLSTAR brand is one of the leading manufacturers of packaged goods in the world. The company was started in 1924 and it now consists of a consumer product, an international and a pharmaceutical division. The pharmaceutical division of the company produces and markets ethical and OTC medicine.
Natty Boh Marketing Strategy
636 Words | 3 Pages“Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh.
The Pros And Cons Of Baby Food Diet
716 Words | 3 PagesThe new kid on the block for female weight loss is the Baby Food Diet. This new fad diet that recently joined the bandwagon of celebrity diets that promise fast weight loss offers much to be explored. So we decided; we’ll spend some time to explore if this fast weight loss diet is really worth your time and money too! The Baby Food Diet is based on consuming nothing
Marketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesFor the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Cutco Direct Marketing Strategy
554 Words | 3 PagesCutco corporation is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada (instructors manual, Pg. 22). This company utilizes a direct marketing channel to distribute their high quality goods to customers allowing for most direct route from manufacturer to client. One of the incredible attractions for customers is the “forever guarantee,” that is offered with the purchase of any Cutco Product. The corporate objective is simple, to design and manufacture the highest quality product available. The foundation of this manufacturers product is incredibly high in quality and it has the backing of the forever guarantee ensuring that their support extends long after the purchase date,
Marketing: A Case Study Of Sephora's Marketing Mix
1085 Words | 5 PagesThe customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted
Marketing Case Study: Royal Fernwood
1579 Words | 7 PagesTable of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution
Maxis Marketing Strategy
1706 Words | 7 Pages2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.
Loreal Pestel Analysis
1016 Words | 5 PagesKiehl 's: It has positioned itself as a skin care place based in natural ingredients. With growing demand from natural products all over the world, this pharmacy can strengthen itself by laying stress on its ‘heritage’ and use of ‘natural ingredients.’ Having penetrated well enough, it would probably focus on product development and develop more products that deliver values such as heritage and natural cure. b. Lancôme:
Market Segmentation Of Apple
1346 Words | 6 Pagesa. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.
Marketing Case Study: Hindustan Unilever
2155 Words | 9 PagesCASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
Marketing Strategy Of Amul Butter
3523 Words | 15 Pages• Builds upon customer values and traditions Amul has understood that Indian values and traditions should be the top priority in marketing the product and hence it mainly focusses on adding culture to the product. • Largest chain of distributers and retailers in India Amul is known to be the largest FMCG in India. With a network of 2.8 million dairy farmers, 3500 distributers and 5 lakh retailers, it is one of the biggest business house in
Definition Essay On Luxury
1004 Words | 5 PagesCompanies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the
Lifebuoy Marketing Strategy
1447 Words | 6 PagesMARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with
More about Godrej Marketing Strategy
Target Corporation Business Strategy
328 Words | 2 PagesMarketing Plan For Allround: OTC Cold Medicine
670 Words | 3 PagesNatty Boh Marketing Strategy
636 Words | 3 PagesThe Pros And Cons Of Baby Food Diet
716 Words | 3 PagesMarketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesCutco Direct Marketing Strategy
554 Words | 3 PagesMarketing: A Case Study Of Sephora's Marketing Mix
1085 Words | 5 PagesMarketing Case Study: Royal Fernwood
1579 Words | 7 PagesMaxis Marketing Strategy
1706 Words | 7 PagesLoreal Pestel Analysis
1016 Words | 5 PagesMarket Segmentation Of Apple
1346 Words | 6 PagesMarketing Case Study: Hindustan Unilever
2155 Words | 9 PagesMarketing Strategy Of Amul Butter
3523 Words | 15 PagesDefinition Essay On Luxury
1004 Words | 5 PagesLifebuoy Marketing Strategy
1447 Words | 6 Pages