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Gold Coast Marketing Objectives

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e the leading cultural item seller on the Gold Coast. Using our connection with agents and manufactures we plan to give you easily accessible products at the best price.

Marketing Objectives

This marketing plan presents a marketing approach with a purpose of increasing Jula`s sales by 20% in the next 6 months. We are planning to be the leading cultural item seller on the Gold Coast. We are expecting large enough income for us to expand to a more populated area like Sydney. The first objective is to increase our sales by pinpointing our target market which is 40-year-old women by selling and advertising directly to their needs and wants. The seconded objective is to make an easily accessible online store that shows our product to not only …show more content…

(TheNewDaily, 2014).The second most popular online shopping items for females were clothes, cosmetics and/or jewelry. (Australian Bureau of Statistics, 2014). Therefore, with these stats it is hard to overlook the major potential in this market.

With this opportunity Jula will ensure that our services and exclusive products stand out because they will be readily available and accessible online so that you will not have to leave the safety of your home. Jula will also ensure a reasonably on time arrival of these products (depending on the products availability) shipping these products no later then 24 hours after purchase (including holidays). We will be offering free shipping with any purchase over $50, to increase our average sale of $30.

Jula´s growth strategy for the future is to expand to Sydney. We see this opportunity to increase our revenue with the more tourism and population with a higher income then the gold …show more content…

With this targeted audience we have decided to use a Concentrated Market Strategy. The reason for us choosing a niche market strategy is so our company Jula can better meet the needs of our targeted customers. However, the segment could be to small but according to Australian Bureau of Statistics there is a population of 10,000 people in Burleigh heads where our store is currently located. Another factor to consider is that the Surfers Paradise area including Burleigh Heads has a total of 18.7 million tourists per year according to Surfers Paradise Alliance boss Mike Winlaw. According to our past ten years of sales the younger adult group has only played a minor role in our profits therefore we choose to neglect target them as much as our older and more valuable costumers.

don’t need a specific income to purchase items at Jula due to our wide range in products and price.
Price
To stimulate sales throughout the duration of this marketing plan and change Julas …
Only 10% of Julas customers buy something when in the store. In order to increase that statistic, the products should be priced using penetration pricing strategy. Jula

Even though Jula`s main focus is in differentiation they can also manage to be cost leadership as Jula gets it products directly from the factories, while its competitors gets their products from agents.

The product

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