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Goldacre's Ire Summary

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It 's not the exercises themselves that raised Goldacre 's ire, but the pseudoscientific jargon used to make the exercises seem like they were based on scientific evidence. Despite five years of criticizing Brain Gym, Goldacre finds that the program keeps on finding advocates even if it has been around for thirty years without providing sound scientific evidence for its claims. It hasn 't needed to, since those who buy into the program are either children who naively assume their teachers know what they are doing or teachers who are bamboozled by the pseudoscientific jargon or seduced by charismatic and enthusiastic

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