Golden Screen Cinema Case Study

Part 1: Managers and Managing
Introduction
Golden Screen Cinema (GSC) is the largest chain of cinema in local of Malaysia. The largest cinema is located at Mid Valley shopping mall. The largest competitor of cinema is TGV cinema. GSC has 31 cinemas with 286 screens and some 42,100 seats in its fold. GSC is start in 1998 to partnership business as merger of Golden Communications (GC) and Cathay Cinema. Cathay is one of the old cinemas in Malaysia. Cathay cinema was later revived in 2004, which was formerly known as Mega Pavilion Cinema. Mega Pavilion Cinema, which was rename Cathay Cineplex Sdn. Bhd. in 2004, became an integral part of Cathay cinema operations its parent company.
GSC it was founded by Ms. KOH MEI LEE in 1981. GSC it from Sole

The leader communicate follower and show care for the followers’ psychological needs. This behavior is very effective especially in situations which tasks or relationships assigned are distressing either physically and mentally. Supportive leader behavior have been applied in GSC to maintain a good relationship between the manager and the subordinate, it also help to reduce staff stress and frustration in the workplace. By eliminate workers stress and frustration, it can produce a better working environment hence result in better employee performance in work. For example, a tired staff is switch to an easier job such as make sure all customer leaving and clear the room after the movie is ended, or day shift staff that have emergency was allowed to switch to night

Thus, they will able to communicate well with their customer directly with the activities and charity they provided to the public.
Other than that, GSC Malaysia will be more pro-active to the general public, they will be more responsible and more carrying when they approach their customers. In doing this, they will be able to improve their company reputation by taking care and treating the customers better. As a result, customers will loyal to their company because they understand that they are available to communicate with GSC Malaysia easily and it may help their company to earn more profits in return.
Moreover, GSC Malaysia will be more popular in the market. GSC Malaysia will be able to attract more new customers because of their popularity. The public will be more open to try to watch movie at any GSC theater and it will be easier to attract more new customers. Thus, the customer base will increase and as a result this will affect the company’s profits will also