Sex Sells: Motto Gone Wrong The feminine body has been extremely exploited throughout advertisement history. Advertisers have been using the female body to sell magazines for years. Nowadays all though irrelevant, many products are being linked with explicit sexual body imagery of women on the verge of pornography. This concept has rapidly turned into a stereotype that portray women as sexual objects.
Metamorphoses portrays women as very sexual creatures and are blamed because their beauty attracts the Gods ‘attention. In this epic, women have more of a stronger portrayal an independent presence. This epic doesn’t portray very many obedient female characters, rather it displays defiant ones. When compared to the female presence in the Quran, Metamorphoses had drastically different views on
1. Three political issues that are most evident for women during the 1960’s and 1970’s Chicana/o Movement are oppression, machismo, and control over their bodies. Chicana’s encountered oppression from La Raza because they focused on getting equal rights for the men and completely put the women’s needs aside. Women were not accepted by the leaders in the Chicano Movement or the Anglo establishment (Vidal 22).
When Jimmy and Crake are teenagers they get addicted to porn, and Jimmy’s perception of a woman is formed through this. They state that Atwoods uses media culture which, “complements and promotes the image of women as “body,” a sexual commodity” (588). I agree with this statement, because many of the women in the novel, who are not close to Jimmy, are only seen as a form of sexual pleasure. The only other women Jimmy had been around are his mother and Ramona, so now he is presented with this new view that degrades women, treating them like
Many limitations were placed on her by society because of her status. She finally decided that she was done conforming to these restrictions and sought out to find a lover, disguising herself as a prostitute. In doing so, she manifested the start of a new fling with Beauplaisir and discovered her new found liking for seductive power. Christine Blouch states that each of Haywood’s sluts “is the embodiment of her anger and the incarnation of her sense of control and power over the male” (535). Haywood incorporates this idea of making the heroine disguise herself as a prostitute to ensure that she is able to experience the control high classed women of the eighteenth century have always been deprived of.
The Scarlett Letter is based on false pretense and a woman giving her sex to someone that she is not married to. A practice common amongst men however when woman have sex for pleasure and pleasure only they are labeled as whores amongst other names to elaborate Hawthorne goes on to say, “Throughout them all, giving up her individuality, she would become the general symbol at which the preacher and moralist might point, and in which they might vivify and embody their images of woman's frailty and sinful passion. Thus the young and pure would be taught to look at her, with the scarlet letter flaming on her breast,—at her, the child of honorable parents,—at her, the mother of a babe, that would hereafter be a woman, —at her, who had once been innocent, —as the figure, the body, the reality of sin. And over her grave, the infamy that she must carry thither would be her only monument. ”(Hawthorne 118).
The study of intellectual powers starts between two sexes, with men simply claiming more education and rights in society. The documentary, Miss Representation explores how media’s often degrading the portrayals of women. Jane Fonda said, “Society is toxic to young girls”, in relation most advertising discriminates women. Majority of the time media is used to make women look weak, it usually contradicts gender portrayal guidelines, based on the sexuality, authority, violence, and language content. I personally think that all of this is true, media reinforces the gender stereotype that men are always looking to attract women; and women are merely the objects looking to get caught.
Kilbourne argues how sex in advertising, subconsciously promotes violence against women. With ads about alcohol, skimpy clothing, and even one about an elevator, Kilbourne reveals that these kinds of ads can signify violence, when paid enough attention to. These ads play on the media so often nowadays, that society is numb to them and no longer pays close attention to what the ads are implying. Not only does sex in advertising objectify women, but when a man is objectified, the woman is blamed for not so being innocent, which is what Kilbourne argues as further poor treatment towards women. Sex in advertising seems to allow dominant and forceful men to get away with violating the passive and playful women because the women are teasing.
On the other hand, lower-class women were viewed as “toys” for male pleasure, while upper-class wives were seen as accessories. Women were expected to remain virgins until marriage, while men often lost their virginity to prostitutes. Learning about gender expectations clarified many aspects of Bayardo and Angela’s relationship. Because of cultural norms such as machismo, Bayardo viewed Angela’s previous sexual encounters as a violation of the unspoken social contract of machismo. Bayardo saw Angela’s partner(s) as a threat to his masculinity, thinking that his social status would be destroyed if anyone were to find out.
Many feminist critics would agree that Ophelia’s madness is directly related to her femininity and sexuality, suggesting that the female figure is inherently deranged. Showalter examines these ideas, posing the question, “[…] does she represent the textual archetype of woman as madness or madness as woman?” (Showalter 283). Showalter acknowledges a few different renditions on this topic, most of which center around the belief that Ophelia and Hamlet were sexually involved with each other and Ophelia’s psychosis was ultimately the “predictable outcome of erotomania” (Showalter 287).
Both the article Oppression by Marilyn Frye and the article Feminism is for everybody that includes men by Katherine Fritz both talk about the way women are demoralized by society on what society assumes about the person not what they know about the individual. That just because a woman dresses sexy does not mean she is sexually easy or deserves to be called derogatory names or harassed or worse raped. There should also not be one set of rules for men and another set for women. If a man has multiple sexual partners, he is labeled a stud and if a woman has the same number of sexual partners, she is labeled a whore or slut. Society attaches labels to us since birth, which is where female oppression starts.
Hope for a Sexually Egalitarian Society According to Gayle Rubin, literature on women often focuses on the nature and origin of female oppression and social subordination. By understanding many authors intent when writing female literature, one can infer that the novel Herland, by Charlotte Perkins, is an attempt to question the male role in female oppression. Understanding Rubin Perks and other writers who choose to speak in favor of female equality; one begins questions if equality is possible. Rubin states that “if innate male aggression and dominance are at root of female oppression, then the feminist program would logically require the extermination of the offending sex”.
Later when Janie marries Jody Starks, we see another example of a member of the “in-group” enforcing the negative stereotypes the dominant culture has imposed upon them. Jody remembers the “other men figuratively wallowing in” Janie’s hair (55). He has her cover it up because “she was there in the store for him to look at, not those others” (55). Janie’s hair is a symbol of her sexuality and womanhood. Janie remarks that when Jody forced her to start wearing the scarf, their sexual relationship suffered.