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Swot Analysis Of A Good Hotel

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• Good business reputation. The good hotel is a philosophy of “good in us all” which aims to presume an eco-friendly hotel with décor features reclaimed and recycled construction materials. For example: the beds and headboards make from locally reclaimed wood to glow in the dark messages, or its guests will discover that we are good with a highlighted twist. Besides, it is also fun of inventive, it can reflect in their humorous touches like “Be Good” written on walls, it can also help emphasize the brand image of the Good Hotel.
• Self-concept: philanthropic, strong social responsibility. Philanthropic activities of a corporation. The benefits of corporate philanthropy can be enormous as is shown by the many national social welfare causes that …show more content…

When customers planned for their green travel programs, they tended to refer to certification of hotels, for example, certification of “Green business” like LEED. This could be a useful tool and resource for green travelers and resource for our guests and any other consumers evaluating their green travel programs. Not being qualified with LEED is one of its biggest weaknesses as the Good Hotel presumed a brand image of being green, it couldn’t help the company to better highlight its corporate philosophy. In addition, it might weaken its power when competing with competitors.
• Limited scope of company, and low-price positioning. Comparing to other brands of hotel, the price positioning is dramatically lower than others with only 70 dollars per night, so that the margin of profits could be narrow …show more content…

The services perishable, if no room was sold, then no benefits generated to cover the cost, the company might suffer loss. Put it in the case, if the Good Hotel couldn’t sell enough room to cover cost or when facing the risk of late cancellation because of uncontrollable reasons but without last-minute booking, it may suffer from a dramatic loss.
• More powerful competitors. With the growing demand of “Green” hotel, many hotels companies tended to become eco-friendly to maintain its brand image, for example, major hotel companies like Ritz Carlton an Starwood were known to be creating eco-branded properties. Due to this, the Good Hotel was gradually losing its core competitive advantages of being the first to be branded as a “hotel with a conscience”-encompassing a positive attitude, environmental sensitivity, and philanthropy.
• Pessimistic situation of the hotel industry. The lodging industry experienced one of its longest downturns between the beginning in the second half of 2008 and first quarter of 2010. It was predicted by a further decline in hotel industry performance, and it was expected to drop occupancy levels between 55% and 56%. The hotel rate had declined 8.9% in 2009, and was forecasted to drop a further 0.2% in the following year. Another important financial indicator-RevPAR was also seen a decline of 17% in 2009, and a further 3.6% decline in 2010. As the whole industry situation was not very good,

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