By offering such a diverse array of healthy products Panera has been able to grab a large market share within their niche market. And by being a big player in that niche market of healthy fast food Panera has a built up a strong loyal customer base that will help them continue to grow as a brand across the United States. 2. The continuation of their technological goals to hold competitive advantage over their rivals. They already copied Starbucks and now offer Wi-Fi in all of their restaurants.
They are interest in the company and they are very important to the company because they will affect the growth of the company. For example, McDonald’s customers are always interested the new menu, they want to try the latest product offered by the company. Furthermore, customers are interested in McDonald’s because the company care about the feedback of the customers. For instance, the feedback on the product is negative, the company will remove that product to some others product that will create more customers satisfaction. Their comment will also improve the company management style and the company profit.
Many people today want to live a healthy and clean lifestyle and Greek yogurt did a great job of reaching out to those people. Another factor that helped Greek yogurt to rise in popularity is how Greek yogurt is so thick. People buy it to replace other foods they would eat with it. Other yogurts are runny and have a consistency of melted ice
The firm is aesthetically pleasing, efficient and they have a distinctive interior. Chipotles serving line layout helps with their efficiency. This type of layout allows them to serve as many as two hundred customers and hour. Another factor that increases the brands value is the customization of food products it provides to consumers. Customers have the ability to add as many ingredients as they would like at a consistent price point, this added value increases the customer’s willingness to pay (www.fastcasual.com).
This element of the marketing mix defines the approaches used to communicate with the customers. McDonald’s uses the following tactics in its promotional mix: • Advertising • Sales promotions • Public relations • Direct selling Advertisement McDonald’s advertisements are the most notable among its promotion tactics. The company uses TV, radio, print media and online media for its advertisements. (MEYER, McDonald’s Marketing Mix (4Ps) Analysis, 2015) Sale promotion McDonald’s also uses sales promotions to draw more customers to its restaurants. For example, company gives toys to kids on happy meals, the company offers discount coupons and freebies for certain products.
They have competitive prices, quality food, quick service and a well-known brand. Due to their popularity, most people know what to expect when they go to Longhorn. Having this brand helps them attract customers because even if someone has never tried the restaurant, they are most likely familiar with the brand and will be more
Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest.
Looking at the competitors, Domino’s has been evenly prized with Pizza hut. But the prices are high as compared to KFC and McDonalds. Affordability is the key to the success of Domino’s. To maintain the price level many new and innovative schemes are launched regularly. It gives its customers value for one’s money always.
At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of
Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders. However, in order to solve this serious issues, McDonald’s was able to adapt the Self-service Kiosk system. Self-service Kiosks is considered as one of the newest technology being used