Good Value Pricing In Kfc

Pricing is the value for which a consumer pays in order to acquire goods and services. Pricing is one of the main elements in the marketing mix, also the only element which generates revenue while all other elements represent expenses. Pricing is the main thing a company should take into consideration. Because of pricing, a company can develop, earn good profit & expand business. A company should consider certain sets of values before setting a price in order to make customers perceive the value of the product or service they are purchasing positively.

• Value-based pricing

• Good-value pricing

• Value-added pricing

In Value-based pricing, company takes buyers consideration more important than sellers.

In Good-value pricing, the company emphasizes

He also added that existing meals are re-designed and flavored to a different taste to serve a wide variety of customers with keeping the price constant or even sometimes at a lower price. But he had a negative comment on this strategy as he said charging very low price may induce the customers to perceive that we are offering the product at a low price maybe due to its deteriorated quality. On the other hand, if we charge a higher price the customers may shift or switch to competitors Fast Food Company like McDonalds or Shake

KFC mainly uses their new meals during the commercial break. KFC sometime uses voucher attached with newspaper or they sometime use coupon in money exchange to get discounted meals. In Radio, KFC normally advertise by reminding their customer about their products or meals.

Sales Promotion

KFC provides free meal to gain customers by cutting voucher and presenting in any KFC outlet. By sales promotion, KFC promotes its meals & offers. Also sometime KFC gives free meals after customers fill survey online or hardcopy for social awareness. KFC provides special offers in Ramadan by offering iftar meal to its muslim customer by charging only 15dhs.

Public Relation

For more than 5 years, KFC has continuously on-going program specially for kids which is Chicky Hour on every Saturday morning on one of TV channel. This program sponsor some cartoon to entertain kids. By this, KFC targets large group of children’s market and gain more customers as in the form of children. In addition, KFC has sets a box of charity in the entry of each outlet for helping orphan people. This means KFC can gain more public attention because at the time they target profit, they also take social responsibilities into consideration. Moreover, KFC also appoints staffs who are physically challenged to help them to get confidence and develop in their