Essay On Google Adwords
Google Adwords Google Adwords is the platform that will allow you to advertise on Google.com search results and also on a network of partner sites, which have allocated positions to display ads sold in this system.
The platform will allow you to advertise with little knowledge, but also has very advanced features, so many companies looking to implement their campaigns hiring expert agencies, that can optimize constantly.
How does Adwords work? 1. The ads appear when searching Your company will be able to appear in Google search results, just at the time when an interested user is making an inquiry. Therefore, you will find yourself in front of a customer with a need and high propensity to buy. The ads are displayed in text format in
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To calculate the level of quality of the ads and websites, Google takes into account various points , including the conversion rate of a keyword or CTR, which basically involves the number of clicks on a word regarding stands number of times published; CTR on the URL in the ad; the quality of the website to which the user moves when you click on the advertisement; text relevance with respect to the user's search; ad performance with respect to the geographical area; performance according to the device to which it is addressed ad campaign (smartphone, computer, tablet ...).
The quality determines whether or not the ad appears in a search, the position where it will appear and the price to pay per click (CPC). This implies that a higher quality ad, more often appear in top positions and lower the price to pay to be well positioned.
What advantages does AdWords Business?
If you do a good orientation of your ads, using Keywords, topics or placements, ads will be shown to people who are really interested in your services.
On the other hand it is very economical, since you only pay for the clicks received, which it would like to pay for each potential customer interested in your services and you entered your
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