Case Study Chapter 7 Google Apple And Facebook Struggle For Your Internet Experience

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Case Study: Chapter 7 Summary: Google, Apple, and Facebook Struggle for Your Internet Experience Google was formed in the United States and operates as a multinational company offering internet products and services. The company has mastered online advertising, web searching, and cloud computing. Apple was formed in the United States and operates as a multinational information technology company offering media, communications, and computing solutions. The company advanced mobile computing with the introduction of the iphone. Facebook was formed in the United States and operates as a multinational company offering access to social media. The company has redefined social media allowing users to connect across the globe. As more companies present ideas and introduce new products the internet experience continues to evolve. To limit the process to one dominate idea, product, or company limits competition ultimately stopping the evolutionary process. Many current standing laws do not apply to the open internet because the sheer…show more content…
Its foundation rises from a popular search engine that still gives internet users quick results for any question. The way we think and receive information has forever been transformed due to Google and the small search box. The search engine has intertwined with society so much that the phrase ‘Google it’ has replaced ideas like look it up in the dictionary or use the encyclopedia. Because Google services are free to all the company generates revenues from advertisers wanting to target specific internet users. The company has expanded from just a search engine to include mobile computing and enterprise business solutions, but the bulk revenues still generate from advertising (Understanding Google Business Model). The company focus has been to create an enjoyable internet experience where users have access to free innovative applications across
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