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Swot Analysis Yahoo

730 Words3 Pages

Issues: Internal Issues - Yahoo! in 2008 had rejected Microsoft’s attempt to acquire its internet-search business. - The company encountered 78 percent profit decline in 2009, Because of this decline they reacted by cut down 5 percent of workforce. - Yahoo!’s online advertising business deteriorating due to fell in 13 percent of revenue in 2009. - Aggressive cost cutting increase 7 percent of Yahoo!’s profit but they layoff another 700 workforces. - The company closing of non-performing property, including twenty video services, social network site Yahoo! 360 and Web hosting GeoCities. External Issue - Yahoo Inc., in 2009 expressed slump in the economic growth which effect on internet content and advertising business. As a result, it led to a …show more content…

PESTEL analysis: Political - The problematic geo-politics. Economic - The slow of economic growth in the United States amid crisis in the housing and credit markets. - The economic situation caused a high price of consumables, fallen of personal assets value, rising unemployment. - Internet-related businesses have suffered from macroeconomic malaise. - The advertising and Internet Company reported disappointing financial results. - Low barrier entry (technical and regulatory) that make the planning or focusing of its business viability for existing companies difficult. - Broadband prices fall that ISPs seek new business strategies. Social - The United States population of Internet users is 211 million. - The consumers spend more their time online so that help to rise or to continues of internet advertising. Technological - Difficult to predict for (changes in legislative requirements concerning technology sharing- patent rights- and information security-future expenses and profitability of the companies

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