Google's Approach To Organizational Behavior

1. Introduction

Google ensured that it adopted right management practices and culture as part of organisational behaviour since inception in the year 1998. Google has around seventy offices across the globe and provide employment to around 54,000 employees. Google is known as best search engine and reported revenue of around $37.9 billion in the year 2011 while it’s key source of revenue includes from Google internet search operations. Google ensured that is achieved commercial success through avoiding evil as part of using informal motto of “don’t be evil”. The report is going to cover aspect around understanding the approach of management and its related organisational behaviour through linking various applicable theories from perspective of Google.

2. Overall approach of Google

Google management adopt overall strategic approach stating that “Google strategy is to have no strategy” so that it can promote culture of restlessness so as to identify new ideas. The expansion of Google as search engine was an outset of management vision to

Google’s one of key organisational practice is to promote quirky work environment through encouraging its employees to spend 20 percent of total working time on projects that drive their interest and passion beyond normal role specific responsibility. Googleplex, headquarter of Google is the true example of work-life balanced approach that drive “work hard and play hard”. Employees can play video games and indulge in other form of leisure activities after meeting their professional commitment level. Google ensures that it driven openness as part of its work culture through doing bright hiring and adopt unconventional people who holds high on imaginative powers. Google has deployed its cultural values across functions right from human resource management, operations, marketing and other