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Business Case Study: Google Pixel

765 Words4 Pages

Google Nexus is dead - long live Google Pixel. Here's everything you need to know about Google's new iPhone 7 rivals.
Google has revealed two new phones that will offer an alternative to Apple's popular iPhone 7 and iPhone 7 Plus.

Google has been producing his own Android-based phones for the last few years under the "Nexus" brand.

The giant has ditched the name Nexus in favour of the Pixel name. After that the company has used the Pixel name on its premium tablet and laptop products.

The new Pixel is, in Google's words, "the first phone built by Google inside and out".

Same as Apple, Google controlled both the hardware and the software - in this case, Android version 7 (Nougat, the new Android nickname).

Release date
The phone will available …show more content…

Design

Both the smaller Pixel and the larger Pixel XL will have USB-C charging port and both will have 4GB of RAM and the same 12MP camera on the back (8MP on the front).

There will be a choice of either 32GB or 128GB of internal storage, and Google can offering Pixel owners free unlimited storage for photos and videos through its Google Photos app.

In the end, Google has kept the 3.5mm headphone jack in place, unlike Apple which ditched it with the launch of the iPhone …show more content…

Price
If you buy directly from Google or Carphone Warehouse you can pick up the phones SIM-free and unlocked for the one-off price of £599 for the 5-inch Pixel and £719 for the 5.5-inch Pixel XL.

With these they are near to territory as Apple’s iPhone models.

It looks like EE is the only network in the UK that will stock the phone on contract, and we'll update this as soon as we know for certain.

Specifications
The Pixel XL has 5.5-inch 2,560 x 1,440 AMOLED display with a quad-core Qualcomm processor, 4GB of RAM, USB Type-C port, and rear-facing fingerprint reade.

It has a 12MP rear camera and a 8MP front-facing one.
It will also have a beefy 3,450mAh battery and standard 32GB of storage, with the option to upgrade to a 128GB if needed.
The regular Pixel has similar specs, but it’s clearly the lower-end of the two flagships.

It will sport a 5-inch Full HD AMOLED display, quad-core 2.0GHz 64-bit processor, 4GB of RAM, the same cameras as the XL and a smaller 2,770mAh battery.

How we expected, it will also come with a rear-mounted fingerprint reader and a USB-C port.

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