Acquisition in business is related to how a company obtains technologies needed for its businesses. The acquisition can be achieved internally through R&D process or externally through external collaboration such as purchasing, outsourcing, licensing, alliances and M&A. in this essay, I will be discussing the different types of acquisitions adopted by google for its technology acquisition and development and the strengths and weaknesses of such strategy. I will also discuss how innovation is linked to acquisition. At the end of the essay, I will go through the keys to success in planning for external collaboration and are the reasons that can make such collaboration fails.
In addition, this industry is highly dynamic. Creativity and innovation are the most important success factors. Thus, the new competition or innovative idea can emerge easily at any place or time. Based on the reasons mentioned above, Google is believed to a have moderate threat of new entrants. 4.
This theory has been practically seen in Google which keeps on prospering the company’s current dominant position is attributable to the synergistic benefits of its organizational structure and organizational culture. Google’s organizational structure is always in the support of Google organizational culture which leads to a high success and innovation. Google has a cross-functional organizational structure, organizational structure has three main characteristics: 1. Function-based definition 2. Product-based definition 3.
Was is possible for Google Inc. to make business successfully without following Chinese business practice? – No. Without meeting government’s requirements it wasn’t possible to enter the Chinese market. Did such business practice violate human rights and values? – Yes.
The company knows that great ideas from employees cannot be forced. Strategies such as occasional meetings among creative people and the freedom to explore new things help the employees to feel more relaxed during work. They would have more independent time to explore about the creative process of products and produce more innovative products which can compete with other competitors. Employees Become More Entrepreneurial Google’s work environment and culture is the proof that invention and innovation cannot be planned. The one that the employees can do is hardworking during work and trying to be in the right place.
Google’s job analysis and design approaches are also varied because of the different types of jobs in the different businesses of the company. II. HR STRATEGIES OF GOOGLE 1. Google’s Recruitment Practices 1.1. Sources Google’s human resource management uses a mixture of internal and external recruitment sources to maintain the adequacy of its human resources.
Cisco used acquisitions to access new technologies and scarce intellectual assets. Cisco’s acquisitions were successful provided they achieved three primary goals, employee retention, return on investment and new product development. The acquired company was integrated into Cisco’s manufacturing systems and processes. The acquired company had to go through ISO audit following the integration. Cisco would plan the integration of the acquired company’s employees into the integration process and offer them good incentives.
Technological factors play a major role in a company like Google and it is part of the company’s competitive strategy. Google is not only a search engine; it also provides many services, tools and products free of charge through www.google.com. Google's IT infrastructure is a closely guarded secret because it is one of the company’s competitive advantages. Google has up to 450,000 servers spreads over at least 25 locations and it uses a customized version of Linux operating systems to give them control and flexibility in finding new discoveries. The success of Google is mainly due to its innovative concepts and technologies such as PageRank in their search engine, AdWords as advertising system, AdSense program, Gmail, Google Spreadsheets & Docs, Google Map, Google Froogle, Google Analytics, Google Desktop, Google Earth, Google Gear, Google Page creator, Google groups, Google talk, Picasa and
Statistics show that by 2010, Google acquires more than two companies a week. This statistic proves a clear point of view of how Google has grown since it first was established in 1998; therefor, curious individuals might wonder and ask questions like "What are the reasons behind Google's success? ", or "Why is Google more popular than other similar cyber companies like Bing or Yahoo?" There could be endless reasons of why Google is one of the most successful cyber companies in our era, but the main reasons are Google is fast and simple, Google returns similar results, and lastly google searches massive amounts of URL's. Google's speed and simplicity could vary; however, when it comes to pace most people think in terms of how fast the search
The process helps the organization to develop the fundamental goals or strategic objectives that will guide the running of the companies (Google Inc., 2014). Additionally, strategic management allows proper, efficient and effective allocation of resources to the formulated or developed strategic objectives. Strategic objectives are the blue prints of the day to day running of the business; therefore they are very crucial in determining the profitability of an organization (Cox et al, 2012). Google is the leading internet service provider in the globe. The success of being a market giant is attributed to factors like the company culture, management team, the beliefs of the company and their services.