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Google: The Weakness And Strengths Of Google

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Google, one of the world's largest companies, which own the brand: Android, Google, Google Play, Chrome and more, has a core competency which is its search engine. The company that was founded in 1998 by Sergey Brin and Larry Page has a mission statement: "To organize the world's information and make it universally accessible and useful.” In addition, Google's initial public offering took place on August 19, 2004. Over the past 5 years, Google share price has increased pretty dramatically by 235.5%, and its currently standing on $993.27 As can be seen in the graph below. from 2012 to 2013, the share price rose gradually, then in 2014, a sharp rise accord, following by a decrease that eventually fluctuate until 2015. In that year the share …show more content…

One strength Google has is its very precise search results, thanks to a sophisticated search algorithm that improves over time. Additionally, Another strength of Google is the large market share it holds in the mobile phone market, thanks to the purchase of the company "Android". in contrast, There are two weaknesses of Google, the first is Excessive dependence on advertising, And the second is the success of Google's social networks. In our opinion, the strengths outweigh the weaknesses , because the benefits of Google are also their main specialty, which is what matters. On the other hand, Google's weaknesses are just not central to Google's business …show more content…

Since the demand for online videos only grows every year, and because Google bought the shares of YouTube, they have a great opportunity to expand the online video market. Furthermore, The market for smartphones is expected to grow at a robust pace in the medium term. According to industry estimates, global smartphone shipments are expected to grow from 1,429.8 million shipments in 2015 to 1,862.3 million shipments in 2019. on the other hand, One big threat Google facing is antitrust charges in the European Union (EU) for allegedly abusing its dominance of internet search. As a result, the company is expected to face an antitrust fine of over $3.4 billion. The second threat is that The company’s business could be impacted by Ad blockers. Based on looking at the company's opportunities and threats, our group feels optimistic about Google's future, because Google is able to maintain strong opportunities in the global market and knows how to choose the areas to which it enters. On the other hand, Google's weaknesses do not outweigh the benefits because Google's branding in Europe as an unreliable company is not strong enough to cause

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