In addition, this industry is highly dynamic. Creativity and innovation are the most important success factors. Thus, the new competition or innovative idea can emerge easily at any place or time. Based on the reasons mentioned above, Google is believed to a have moderate threat of new entrants. 4.
One strength Google has is its very precise search results, thanks to a sophisticated search algorithm that improves over time. Additionally, Another strength of Google is the large market share it holds in the mobile phone market, thanks to the purchase of the company "Android". in contrast, There are two weaknesses of Google, the first is Excessive dependence on advertising, And the second is the success of Google's social networks. In our opinion, the strengths outweigh the weaknesses , because the benefits of Google are also their main specialty, which is what matters. On the other hand, Google's weaknesses are just not central to Google's business
Google also suggest cloud computing services to a businesses in the society. This makes it low-cost for the business to control. It has a website that accommodate to a specific customers. With Google, it helps to develop your site put on from areas of explorations. People considering definitely for your merchandise will be absorbed right towards you that you can manage easily.
These are cost leadership, focus and differentiation. Google Inc. has business strategy is based upon Porter’s differentiation strategy. This strategy stresses upon developing and producing products and service different from competitors in the industry. The company emphasizes on creativity and to develop different products that eventually lead to success. Google is the web search engine king, who came up with many different new technological products such as the Google ads and providing one of the most refined extensive web searches.
Technological factors play a major role in a company like Google and it is part of the company’s competitive strategy. Google is not only a search engine; it also provides many services, tools and products free of charge through www.google.com. Google's IT infrastructure is a closely guarded secret because it is one of the company’s competitive advantages. Google has up to 450,000 servers spreads over at least 25 locations and it uses a customized version of Linux operating systems to give them control and flexibility in finding new discoveries. The success of Google is mainly due to its innovative concepts and technologies such as PageRank in their search engine, AdWords as advertising system, AdSense program, Gmail, Google Spreadsheets & Docs, Google Map, Google Froogle, Google Analytics, Google Desktop, Google Earth, Google Gear, Google Page creator, Google groups, Google talk, Picasa and
Google has taken care of everything an individual need, the Google has everything planned at their main offices like providing them food, Gym facilities, a trainer for those who want to build Abs’. Sleeping pods and many others like growing their own food. so as an employee no one can ask for anything else and this has brought positive changes in the employees performance because they have everything inside the campus. For example if I am working in a company that doesn’t have any single quality of what the Google offers and it will affect my performance. 1: because I will have to think about where can I find the closest gym to work out?
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” Ever since its beginnings, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need. Google’s Vision Statement Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business is a direct manifestation of this vision statement. For instance, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
Google’s goal is to reach as many people as possible on the web- whether by PC or by phone. Google has enjoyed great success as a company and a brand since its launch. When it experienced an hour long outage in 2009, worldwide internet traffic decreased by 5%. Google’s revenues topped $ 21 billion in 2008 and the company was ranked the most powerful
In this case, our stakeholders are as follows: 1) Google Inc. – Google is first and foremost a business and its primary goal is to make money. But the company also should take into account the reputation factors that could have negative effect because of moving to China. They had their reputation on stake. Their main purpose is to provide information to people but they went against this principle and violated the human right for freedom of
1.0 Introduction Most firms are eyeing on the global marketplace to improve their competitiveness. There are however many controversies on the most effective marketing strategy in the international market. There is growing importance of international marketing and various issues must be considered in order to successfully compete globally. A global marketing strategy encompasses countries from several regions in the world and coordinates a firm's marketing effort in markets in these countries. There is therefore need for companies to adopt more coordinated global marketing strategies once they have a significant presence in several countries and regions.