Food Retailing Case Study
Background
As the retailing business profit growth continue to be at the rise in food supply chain, many wholesale companies in the United States are undergoing vertical integration, by expanding from wholesale into retail business. While the typical consumer to these whole sale companies are restaurants, schools, and hospitals, businesses are increasing variety of products in small quantities in their stores targeting families and everyday individuals, with hopes of their products being found in households all over America for personal use. In addition to expanding their business and attracting more customers, these companies in turn, increases sales.
Food retailing, a process of providing products and services adding value to products sold for personal use, was overlooked during a mystery shopping experience at Gordon Food Service store (GFS) located at 1851 Newman Rd, Okemos MI 48864 on Sunday, January 21, 2018 at 1:00pm.
Gordon Food Service is the largest privately held foodservice
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The quality of products looked great but not fresh. Some of the products are poorly produces as there were four customers returning products claiming to have issues. sales promotion posts were displayed in the entire store. There was a sales promotion catalog at the entrance side and near the check-out section that it was easier for customers to pick them up while coming in or leaving the store. Upon my arrival, 43 products were listed in sales promotion catalog. I checked coke and Mackinaw fudge cupcakes that were on sales and they were available. Buffalo chickens were listed on the sales promotion, but were not on the shelf and the store manager told me that they were out of stock and had been ordered for the next truck. As a food retail store, sample are normal displayed at the entrance of the GFS store in Okemos, but this time there was none being
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