Got Milk: A Rhetorical Analysis for an Advertisement using Taylor Swift
"Got milk?" advertising campaign was introduced in 1993 for the purpose of getting more people to drink more milk across the America. In this campaign, celebrities who influence a diversity of people were chosen to endorse milk. The tagline "Got milk?" was created by Jeff Goodby from Goodby, Silverstein, & Partners agency for the California Milk Processor Board. Advertisements with the "Got milk?" tagline appear in a variety of mediums over 20 years from 1993 to 2014. From this campaign, I chose to analyze one of the advertisements endorsed by Taylor Swift in 2011. This ad uses ethos, logos, details and basic appeals in order to encourage teenage girls to drink more milk.
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The main rhetorical device used here is ethos. Ethos is the use of personal branding or a credible authority to gain the audience's trust and push an agenda. The agenda of "Got milk?" is to get more people to drink milk, especially teenage girls. Taylor Swift is an inspiration to teenage girls as she is a successful musician with a body that they want to achieve. "So I choose milk" stated by Taylor Swift makes it seem as if she is directly speaking to the audience. Thus, the ad provides a credible authority, encouraging the audience to believe in the benefits of drinking …show more content…
The statement uses the phrase "studies suggest" with no supporting evidence. This means that their studies might not have conclusive or definitive results. However, the ad still appeals to the audience's reasoning by affirming the fact that "the protein [in milk] helps build muscle." The ad further makes an assumption that drinking milk is essential to a healthy lifestyle by directing the audience to "eat right, exercise and drink 3 glasses of low-fat or fat-free milk a day." Even though the logos used in this advertisement is inadequate, the campaign still forms a strong impression by manipulating the logical assumptions that teenage girls will make while viewing the
A Rhetorical Analysis “America’s Most Overrated Product: The Bachelor’s Degree” A bachelor’s degree just to drive a taxi cab? It might be the future of many college graduates according to Marty Nemko. In a June, 2008 edition of the Chronical of Higher Education in an article titled “America’s Most Overrated Product: The Bachelor’s Degree” Nemko argues that a four year college degree may not be worth the cost, and not the right choice for most high school graduates. For past generations, it has been expected that to be successful one must attend a four year university.
In Project #1, I chose to make a rhetorical analysis of a chapter from Jason Fagone 's book Ingenious: A True Story Of Invention, Automotive Daring, And The Race To Revive America, "How to spend your entire income building a car to travel 100 miles on a gallon of gas. " The first chapter mainly focuses on two main characters: Kevin and Jen. Mr. Fagone introduces us to them by telling us how they both met, grew up, where they went to school and what for, where they worked, and how they started working together on building the car for X Prize. Now, since my goal for this blog is to see my progress and journey to becoming a better science writer, I started reading the chapter over and over. In the beginning, I thought that "Writing for Science"
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.
Commercials. We all hate them. Television these days have more commercials than the actual show we are watching. But there is one day of the year that people look forward to commercials. It’s the day that the Super Bowl is on.
Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
In the Drake sprite commercial, the author attempts to persuade viewers that sprite can unleash an individuals inner self and uses the Canadian born rapper Drake to show how one can express their creativity through music and film. The sprite commercial, featuring Drake, targets children, teens, and young adults of the twenty-first century. Whenever an author writes a text (including commercials), the author has a specific goal he or she is trying to reach. An author may aim to inform the audience by providing facts and opinions, entertain an audience through the rhetorical strategy humor, or persuade an audience in the hopes that the audience will side with an opinion or particular argument. However, in this particular commercial the author’s main purpose is to persuade his or her audience to purchase the soft drink Sprite.
A Journey Traveled Through Pain Imagine being involved in a bloody massacre and watching your community dissipate into the dusk. Picture dodging the piercing bullets as they whisk past innocent ears. Envision your home turning into a battle ground, breaking up into military bases—flipping the world upside down. (nice capture tactic) This was peoples’ lives for many years, beginning in the 1960’s, during the Civil War in Sierra Leone.
Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
First, it uses Pathos, which is an emotional appeal to the audience, when it states that drinking milk will give you results. These results are portrayed as helping you transform into leaner, thus attractive, build more muscle, thus stronger, and be more decisive, thus more successful. Second, it uses Logos, which is the reasoning part of the argument, when it states that if you eat right, exercise, and drink three glasses of milk a day instead of sugary drinks, then you will be lean and build muscle. The ad makes this reasoning more persuasive, by stating that studies have shown this to tend to be true for teens that do it. The phrase “tend to” helps to make this statement more logical by eliminating the absolute and permitting their statement to not be true in some instances.
Advertisers will always try to target the younger audience since there is more of them other than the older audience. When kids see something bright or hear something repetitive then the kids will remember it which causes them to end up buying the product when in the store. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. In the ad when saying part of a delicious breakfast, then parents will immediately wanna buy the product because they want their child to be healthy.
10 Apr. 2017. The author, Sarah Boseley is a health editor for “The Guardian News and Media”. This article is primarily intended for people who have children. This article displays the ongoing battle that parents are going through to fight child obesity with advertisers promoting unhealthy drinks and foods to children through online games, Facebook, and television ads, although, programs that are mostly watched by children; advertisers are banned from promoting unhealthy foods and drinks.
Body by Milk.” This is a great use of an ethos appeal because by using “smash hit” it makes Panettiere seem more credible since it talks about how she creates smash hits in her life whether it’s in her singing or acting career. In return it creates more credibility to Milk when the advertisement explains how her body is made by milk. To get her physical attractiveness, the viewer must drink milk. In the more fine text in the advertisement, it goes on to talk about how milk helps the body by saying, “the protein helps build muscle and and some studies suggest that teens who choose it tend to be leaner.”