Grace Kennedy Foods Swot Analysis

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Grace Kennedy will employ the diversification growth strategy in order to achieve sustainable profits in order to generate long –term growth to survive in a competitive market. According to the Ansoff Matrix diversification is assessed on new market and new product. As such Grace Kennedy Foods will develop and launch a new product to target both new and existing markets. This new product will be added to Grace Beverage family. This will ultimately increase market share and future growth for Grace Kennedy Foods. Tools such as SWOT; Ansoff Matrix; and ways to anchor growth that will allow the business to identify the options for future business strategy. The researchers will demonstrate and shows how based on the options identified in the…show more content…
Since its birth in 1922, Grace Kennedy has provided authentic Caribbean food products to generations of people, earning along the way its familiar description – Grace, the Good Food People. Today, while continuing to serve the culinary needs of discerning Caribbean consumers, the company has expanded its range of products and reached out to international markets – in the United States of America, Canada, the United Kingdom, Japan, India and now Africa. A SWOT analysis of Grace Kennedy Food Limited The comprehensive SWOT profile of Grace Kennedy Food limited provides the researcher with in depth strategic SWOT analysis of the company’s businesses and operations. The profile as been compiled to bring about a clear and unbiased view of the company’s key strengths and weakness and the potential opportunities and threats. The chart below will help to formulate strategies that augment the business by enabling the researcher to understand the partners, customers and competitors better.…show more content…
• Short-term focus – Strategy to develop long term focus which will generate long-term growth and sustainable profits. • Over-dependence on local economy – I believe Grace Kennedy Foods can become a partner to multinational like Proctor and Gamble etc. Once Grace Kennedy Food understand their industry, they need to evaluate the company’s competitive assets so they can have a competitive advantage in their market (Dawar, 1999-2003). How can they overcome—and even take advantage of—their differences with competitors from advanced industrial countries? Many of these managers assume they can respond in one of only three ways: by calling on the government to reinstate trade barriers or provide some other form of support, by becoming a subordinate partner to a multinational, or by simply selling out and leaving the industry. We believe there are other options for companies facing stiff foreign

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