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Graeter's Business Analysis

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Since the company was founded in 1870 to present, the Graeter’s have used the four factors of production; capital, labour, land and Entrepreneurship, to grow their business (Pride, Hughes & Kapoor 2015, p. 11). Entrepreneurs, Louis Charles and Virginia Graeter operated their small business making and selling French pot ice cream, chocolate sweets and baking from a building that functioned as their factory, shop and residence. Developing their own unique recipe for French pot ice cream and using the finest fresh ingredients, they took a risk by investing their time and money to acquire the necessary capital to start their business venture. The initial business structure used by Graeters enabled them to maximise their profits because their overheads

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