ipl-logo

Graphic Communication Design Case Study

1369 Words6 Pages

Chapter 1: Graphic communication design This chapter seeks into the type of graphic communication design by showing some examples. Then find out and analyze about how does graphic designer use graphics to communicate with people. Also, it discusses about to compare with speak and text, does communication is more effective by using graphics to explain an idea or message? Graphic communication design is about to use graphics to connect daily and visually convey message to an audience. A good graphic communication design interacts with people, so that people give reaction and express their feeling and thoughts to the design.

1.1 Applications of graphic communication design Graphic communication design appear in everywhere of daily …show more content…

It exists in various genres, including facial expression, common object and animals. It has different meaning of different icons. For examples, a ‘face with rolling eyes’ icon means to show boredom about a person or topic; a ‘thinking face’ icon means thinking or deep thought; a ‘hugging face’ icon means offering a hug. People apply emoji in a conversation to let receiver understands a message, especially the subtext. If people use a ‘face with tears of joy’ in a serious sentence, it means he/she is playing a joke. People also use emoji to replace words or sentences, it could let the receiver understands the message immediately when seeing the emoji. (See Figure …show more content…

Graphic designers communicate with audience through visual elements, and Authors communicate with audience through the written words. Graphic design concrete and visualize a concept or idea, then make the concept or idea become a message to convey to audiences. Burger King created an animation to promote a proposal. Burger King has called for a truce with McDonald’s by proposing the hybrid ‘McWhopper’ burger on the Peace One Day. It aim to ‘get the world talking’ about Peace One Day. It also wants to raise awareness of peace and encourage people to donate for saving more people. The graphic design team visualizes and demonstrates the proposal through motion graphic and concretes the unthinkable things such as the ‘McWhopper’. (See Figure 7) Gawatt Emotions is a takeaway coffee cup of Gawatt, America. The cups are with altering and emotions. The facial expression can be changed by turning the exterior sleeve. Customer can customize the faces by their mood or let the cup leads their emotions. It is a new experience of drinking a cup of coffee. Customer interacts with the coffee cup to give response. (See Figure

Show More
Related

  • Visual Rhetoric Of Johnson & Wales University

    979 Words  | 4 Pages

    Following these conclusions, I gather that I will use visual rhetoric when I am marketing my own hospitality endeavor. I will use images/visuals that correspond to my company’s mission and values. I will think about my audience and staff to see how visual rhetoric affects them. Furthermore, I will ask questions and seek out guidance from professionals when using marketing choices, to make sure I can appeal to

    Read More

  • Use Of Distinctively Visual Techniques In The Shoe Horn Sonata

    1053 Words  | 5 Pages

    (1st Slide) Distinctively Visual Distinctively Visual ideas in text have the power to provoke reactions from the responders. The elements of characterisation, dialogue, stage directions and dramatic techniques, cause responders to question the notions of normalcy, and challenge them to think and visualise in new ways. (2nd Slide)

    Read More

  • Ethos Pathos And Logos In The Watchmen

    559 Words  | 3 Pages

    It is hard to determine which creator determines the mood in The Watchmen. Alan Moore, the writer, has the responsibility to tell the story from each character’s perspective using a limited amount of space. The illustrator, Dave Gibbons, is able to create moods and emotions by using different styles of action and characters’ expressions depending on the scene. The colorist is able to portray the overall feeling the reader gets from each scene by choosing color schemes that will simulate the mood he desires. These aspects are most important in a graphic novel due to the fact that the written word is fairly limited.

    Read More

  • Rhetorical Analysis Of Thinking Bigger Than Me In The Liberal Art

    824 Words  | 4 Pages

    Then, it introduces how “iCreativty” has impact peoples way to create and perform art. The concept of “iCreativty” is then proven by various facts and statistics. One example is how survey data was used to demonstrate how online media has affected people's self-confidence. In the survey, it states that in 1950, 12 percent of students agreed with the statement “I am a very important person”. However, by 1990, the percentage had risen to 80 percent.

    Read More

  • Summary Of Java Man By Malcolm Gladwell

    905 Words  | 4 Pages

    However, the argument placed much emphasis in the hands of an object as simple as coffee. In the contemporary world, people employ coffee as a stimulant, particularly in the morning to wake up individuals that are tired or struggling throughout the day, however, the stimulant does not trigger the intellect of individuals. The numerous people that were featured in the essay were significant since they demonstrated the ability to identify and solve a problem that was set by society. The primary reason for their success was due to the change in the times and the introduction of caffeine products and coffee, which substituted alcohol that was a popular

    Read More

  • Nt1310 Unit 1 Assignment 1

    538 Words  | 3 Pages

    The number one reason I think reading this assignment is important is that technology is growing at such a rapid pace. Understanding that technology has made the use of visual imagery to persuade us as a society is crucial. Reading this assignment gives us the viewer the tools to properly see a realistic view behind the image. We can tell story, interpret situations, market an item and use visual imagery in many other ways,

    Read More

  • The Uncharted Forest In Ayn Rand's Anthem

    372 Words  | 2 Pages

    When you give the reader a visual representation of a concept, they are able to put themselves in the situation and relate.

    Read More

  • Rhetorical Analysis Of Steven Spielberg's Film Jaws

    758 Words  | 4 Pages

    People say a picture is worth a thousand words. Just about every picture has rhetorical elements incorporated into their design. In this case, the well-crafted poster for Steven Spielberg’s film, Jaws, implements the use of ethos, pathos and logos in an attempt to get its audience to see the film. The poster for jaws is very effective at gaining the audience’s attention through the use of graphic pictures.

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    The Elaboration Likelihood Model was established in 1980s by John Cacioppo and Richard E. Petty. ELM is one of the most influential and important theory of persuasion. This approach explains how attitudes are shaped, changed when the process of persuasion is taking place, i.e. what level of elaboration arises during receiving the persuasive message by the recipient. Two levels of ELM can be distinguished: high level and low level.

    Read More

  • Graphic Design Career Research Paper

    657 Words  | 3 Pages

    During my job shadow with Ms. Eileen Chalupa on Doane’s Campus I learned how to be creative, come up with my own style of graphic designing, and most importantly to never give up or lose hope on a project that someone has asked for. Her job is the head graphic designer at Doane University. Some questions that I asked her during the job shadow were what are some positive aspects and negative aspects of working as a graphic designer, are the hours flexible for the job and another question I asked was what training did she do to get ready for this type of work and if it required any type of education to complete. One of the reasons she chose this career was because her mother went through the desktop publishing program at Southeast Community

    Read More

  • Impact Of Technology On Graphic Design

    1274 Words  | 6 Pages

    Internet technology has new created new medium for designers. Design has become a breathing and living animal that users can interact with. The web has become a natural evolution of skills for broadcast designers while print designers may struggle. When watching a movie, using interactive tools on a properly designed website and flash animation has been an active participant. Technology has enabled online communities in collaboration with the internet to work with designers in solving problems

    Read More

  • Effective Communication In The Workplace Essay

    861 Words  | 4 Pages

    Introduction: Communication is sharing process which involves expressing ideas, thoughts, feelings or sending the right message that is also being correctly received and understand by the other person/s who is receiving it on the other end. We all communicate with others in our lives. We communicate with our families, when we go shopping, at school or college or chat with friends. Communication with others is a natural part of life.

    Read More

  • Importance Of Art Essay

    789 Words  | 4 Pages

    This research was carried out not to only show awareness toward the society but also why people should take art seriously. Often times, we can see lots of people debating whether art is important or not. This happened because the lack of exposure and knowledge that has been taught to them. Art can help to shape the society and affect the society to broaden their view of perspective in life by referring on the artworks because each work of art can give different meanings to life.

    Read More

  • Interpersonal Communication Case Study

    713 Words  | 3 Pages

    1. Create a 2 -3 page reflective development paper answering the following questions: A. In what way(s) is communicating with someone from another generation different from communicating with a member from your own generation? In workplace everybody comes together in efforts toward some organizational goals, they bring their individual cultural, moral beliefs and ethical principle. Workplace is becoming more and more diverse generationally, it is important to understand how generational gap impact communication.

    Read More

  • Impact Of Ict In Communication

    960 Words  | 4 Pages

    Introduction Information communication technology provides the society with new communication capabilities. People can now communicate with others using videos from others of different parts of the world, instant messaging, social media sites like face book, twitter which allows people to remain in contact and communicate and share information easily and on regular basis. The world has become a global village. Internet and computer has made the communication process very fast and has also united people.

    Read More

More about Graphic Communication Design Case Study

Open Document