Graphic Design Background
CHAPTER ONE
INTRODUCTION
Background of the Study
Graphic design is the means of visual communication and problem-solving through the use of text photograph and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously.
Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. Typography, visual arts, and page layout techniques are also used by Graphic designers to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and
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From murals to geometric design on buildings to handmade illustrations, graphic design has been a part of human expression for ages. Flags and coins with the faces of emperors were perhaps the first examples of logos and branding.
As mass media began to connect the world closer together, graphic design became widely used in print, packaging and advertising. Graphic designers were greatly sought after by large corporate entities, entertainment industries, print shops and advertising agencies. The profession had become significant and almost inevitable to the above-mentioned industries and even individuals; businesses employed graphic designers to create unique and attractive brand identities, and film and television producers used graphic designers to promote their works.
In response to the increased demand for graphic designers who specialized in print materials and artistic layout of ads, Bauhaus, the first graphic design school in the world was opened in Germany, in 1919. Many others followed suit around the
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This has relatively resulted in the recent explosion of visual communication in this 21st century around the globe. In Ghana, the industry has brought a magnificent change in the face of advertisement and marketing, publishing and printing, multimedia and animation.
Statement of Problem
It is exciting the way graphic design has evolved over the years, it promises to be an insatiable part of life. The problem with it here in Ghana is, people with the right skillset, knowledge and passion to impart into the coming generation are woefully limited, giving room for majority of supposed graphic designers not able to match up with the pace and dynamics of the profession, and low standards. The problem in Ghana here is that the professionals with the skill, knowledge and passion to impart are limited which makes it supposed graphic designers not able to catch up with the dynamic changes
Purpose of Study
The main purpose of the study is to analyze the teaching, training and learning of graphic design, and propose ways to improve on its
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