Graphic Design: The Importance Of Graphic Design

Introduction

Graphic design; is a creative process which may be called as visual communication through the use of typography, visual art, layouting techniques and others. This involves logo designing, advertisements, publications like magazines, product labels, business cards and web designing. (Liez, 2011). These terms have been chosen because it is the most important or basic things a graphic designer may need in designing.

Space

In design space is a very useful element it is also very important,designers can take advantage of it, helps in organizing their work without actually separating paragraphs , photos , headings and body paragraphs. Especially in logo design they make use of the negative and positive space within the logo. In the dictionary space is defined as an area that is empty , free , unoccupied , nothing . Lets talk more about “white space” there are two kinds; Active white space, which is space intentionally left blank on purpose fro a better structure and layout,helps give emphasis to a specific content, it leads a reader

Typography is the style or appearance of a printed matter. Why is typography important for a graphic designer ? It conveys a feeling, the choice of font can affect what the reader understands; Keeps people reading, good typography often goes unnoticed because it just makes sense. Elements of good typography include; Consistency, makes the work look professional and keeps your readers focused on the content and not the formatting; Hierarchy,it is important that your text gets read in the order that it’s meant to be read in; Alignment, helps keep the look of a piece unified.(Hill, 2013) Typography also adds value to your design, delivers the message with clarity, bad typography can cause bad losses in the designers