Gratification Theory

Neil Postman in Chapter 1 of "Amusing Ourselves to Death" aims to show how the television can manipulate a person 's decision in politics, religion, education and turn those into entertainment. Even today Postman’s ideeas stand strong and it is true that if an information is entertaining the viewer will not look at the autenticity or what the origins of it are. Probably as expected, the more the technology advances, the more the manipulation from the television is taking place. This is done by: changing how people think, making their brain numb by not allowing them to have an opinion and interfering in their family life and in people decision-making process. The only way to save ouselves from living under the control of the television is simply

During an average week, how much television does the average child watch? Parents, educators, and concerned citizens alike would be appalled at the answer of 1,480 minutes (BLS American Time Use Survey, A.C. Nielsen Co.). They would also be revolted by the statistic that 54% of four to six year olds would rather spend time watching television instead of spending time with their fathers (BLS American Time Use Survey, A.C. Nielsen Co.). In 1984, Neil Postman saw how devastating television watching was becoming to the culture of America, and gave a speech to the literary community at the 1984 Frankfort Germany Book Fair entitled “Amusing Ourselves to Death” which deals directly with this monolithic issue. Although the speech and subsequent article, published in Et Cetra, were directed at the publishers, writers, illustrators, etc., all those who read this article can also benefit from Postman’s overarching desire to decrease the hours of mind-numbing television watching. Through his successful use of ethos, logos

Today’s society is one of instants: Instant downloads, instant messaging, instant shipping, instant oatmeal, instant movies, instant gratification. For many, the idea of having the world on a whim is a thrilling human achievement. For others, such as Paul Roberts and Aldous Huxley, this instant gratification is their nightmare. In Robert’s case, he theorizes that humans are designed to work hard and to struggle. By taking away any sort of effort and hardship, humans are being numbed, dumbed down and destructive. Huxley, in his novel Brave New World, sets up an entire society that relying on mass production, mass consumption, and instant gratification. This immediacy and efficiencies creates a world of mindless drone humans skating through life

Entertainment is plays a massive role in today’s society because people get enjoyment and relaxation from it. Certain forms of entertainment appeal more to others, but one specific type that people love is athletics. Each sport has unique fans and plenty of them. An extremely common sport for adults and children is football. People all over the country play for professional football teams and semi-professional teams and get paid insane amounts of money to do just that, enjoy a sport. Not only do adults play football, but a large number of children partake in the sport as well with aspirations to grow up and be celebrities like the mature adults that thrive off the game. But the difference between adults and children is that children are not

Concussions and head injuries are a huge deal in the game of football. If I had the chance to create a college course on anything I wanted, I think I would try to solve, or at least help this deadly problem. I obviously know that there are already classes researching brain and head injuries and the impact of hits on football players brains, but I think that new course could be created. The students taking this course would not only do research on the injuries, but they would find out how to fix them. One might say it is a mix of a medical course and an engineering course, focused specifically on head injuries in football. Although I have never played the game of football, watching it and many other sports, live and on television, is one of

The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways.

Newspaper firms have started to search for online delivery channels so as to retain the young readers. As a result, they have transferred a considerable amount of their delivery channels from print to online format. Most of the media firms have started to implement a 360-degree strategy that integrates content decisions “shaped by the potential to generate consumer value and returns through multiple platforms of expression of that content via a number of distribution outlets” (Doyle, 2010).

Mental health is an important factor for a successful life. People have different perspectives on the impacts it can have. It all depends on how sports is used and seen. Team sports bring many random people, who probably do not know each other together, by practicing and participating in team activities. You might get closer to some teammates, making a forever lasting friendship. You feel relaxed when you're with your friends, and when you're doing something that you enjoy doing. However, one side reasons why sports bring many together and connect is maybe they might want the same goal at the end to win a event or make a meaningful memory with others. By participating in a sport, or multiple sports, it can have a positive impact on one’s

Preview Statement: I’d like to share that interest with you by discussing how sports raise awareness of important issues, how athletes are role models, and how sports bring people together.

We all use it. Whether it is a text to your significant other, a hard work day on the job, a quick drive to the store, even something as simple as going to church, no matter where we are we always seem to be using technology. Technology is a growing issue with each passing day and even though there are positive effects it also has its negative side. It affects the things we do such as communication and playing, but most importantly affects our brain with our daily thought process. Today, Im going to inform you on how technology has affected you and your daily lifestyle habits.

Motivation is essential for a group as well as an organization. In the eyes of the leader of organization McDonald’s, authorizing and inspiring staff members to do the best in their job and they’re capable of helps create job satisfaction, lowering gross revenue in an industry that has a standing for stimulating its employees. In addition, a glad, stable workforce not just conveys better customer service; it is likewise more compelling at building deals and attracting repeat business. There are five concentrate benefits of employee motivation which Mc Donald’s approached at:

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are.

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives. This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think.

Blumler and Katz’s ‘Uses and Gratification theory’ (1974) suggests that media users play an active role in choosing and using the media. This theory shifted the focus from what media do to the people to what people do with the media, thus it’s an audience centric theory.

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us. Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend consuming the media is mind-boggling. This amount is ever increasing. For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003)