Grea Great Design For Ecommerce Business

Each year, ecommerce claims a larger percentage of worldwide retail transactions. By some projections, that percentage will be as high as 17% by 2022. As more and more purchases take place online, more businesses are investing in their ecommerce platforms to take advantage of this accelerating trend. But in such a competitive online market where dozens of other similar businesses are competing for consumer attention, how is an ecommerce business supposed to distinguish themselves? Standing out in the world of ecommerce can often come down to the effectiveness of your site’s design.

Excellent design is one of the most effective ways to set your ecommerce business apart. Not only because visuals are an integral part of appealing to the human desire to shop, but because great design works to replicate the tactile and customer-focused aspects of the brick and mortar shopping experience that are too often missing in online retail. While the in-person aspects of shopping are no longer present online, there is still a lot that design can do to ensure that customers feel informed, impressed, and well taken-care-of when making a purchase on your site.

For one thing, thoughtful design is informative. Since they can’t physically see or handle the product, online shoppers rely on ecommerce sites to convey detailed and comprehensive information about the product before they buy. Design trends like integrated video are rising in popularity for their ability to give customers a sense of characteristics like consistency and movement, aspects that don’t always translate well to photos. We’re also seeing a rise in ecommerce sites that make use of intersecting design elements, something that is incredibly useful for creating step-by-step guides or in-depth product specs. All of these trends can all contribute to the customer’s confidence that they are making an informed