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Great Eggo Waffle Off Case Study

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This strategy has been used by a wide variety of companies all over. Kellogg 's had an event called the “Great Eggo Waffle Off” this was a tactic to have their consumers send in a picture of their more creative waffle, the winners received $5000 (------). This strategy was very successful for waffles, so if this basic concept was taken to a large fan base I think it would make successful bounds in the right direction. If the NFL did market themselves like this they would be appealing to their consumers and help reach new people outside of their regular fan base. The market for the sponsor and the sponsee would go hand in hand, because they build off of one another. If the contest winners videos did go onto media channels I think it would be

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