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Greek Yogurt Different From The Early Stages Of Chobani

400 Words2 Pages

In the early stages of Chobani, the company decided that it was going to a risk to help grow the company in a tremendous way. The type of yogurt was different from the average, everyday sort of yogurt. It was a Greek yogurt. In the early stages of Greek yogurt, it was considered to be a specialty item and would only be placed with ethnic items. Taking a major gamble by it requested that grocery stores did not place the item with the ethnic or specialty to items. It requested to have it placed with every other yogurt. Chobani also took a risk by redesigning the yogurt cup into something that is different than normal yogurt cup. With now being placed with all of the other yogurts, a redesign of cup would be great risk due to the fact that all

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