Environmentally sound processes should be used while manufacturing these products such that they cause less pollution and generate less waste. It involves the use of waste and the by-products generated. We have various standards for quality control like the ISO standards. These standards should be extended to improve manufacturing in ways that it is more sustainable and environment friendly. Technology changes usually spring from firms but strategic developments can be fostered only though multi – organization cooperation and government support.
Business that uses these concepts of green marketing are both seeking to both protect and improve the environment (Ottman). This paper focuses on profit making businesses, although nonprofits can use green marketing. In Marcus Wagner’s work he talked about how it pays to go green. Through research of different markets the economy is important part of determining if it pays to go green. This is why the today’s economy is hard to change to green marketing (Wagner).
Green buildings have a very positive effect on the environment and on the economy when compared to regular non-environmental friendly buildings. Green buildings bring together a variety of practices, techniques and skills to reduce and ultimately eliminate the impact of buildings on the environment and human health. Green buildings often help sustain the environment through using renewable resources such as using sunlight through passive solar, active solar and photovoltaic equipment as well as using trees and plants through green roofs, rain gardens and reduction of rain water run off. Green buildings provide various benefits to the environment as well as to the economy. One major benefit of a
As well as helping to make the water quality from runoff less polluted. They can also have a positive impact economically. They protect the roof from weather damage along with uv ray damage more so than conventional roofing material. “Green roofs have been shown to greatly increase lifespan over the conventional material used for roofs.Because green roofs provide some protection from ultraviolet light, temperature extremes and abrasion, they effectively protect the roof surface. Studies in Europe have shown that green roofs can double the lifespan of the roof membrane, compared to a conventional roof surface.” Geodate.
Basically, green building is the use approaches that create building or environment that are environmentally responsible throughout a building’s life cycle from site selection to demolition or reuse according to Environmental Protection Agency (EPA). There are many ways to make building more to energy and water efficient. First stage in deciding the green building is its location. Before construct the building, location is the most important things of green building practice. Many factors need to consider in choosing the location such as saves money and resources by using existing infrastructure, protects air and water quality by reducing people to drive by make it easier to reach by walking or taking public transport.
The research data will be collected by means of questionnaire, interview and actual observation of the operations in the hotels. Definition of Terms To facilitate a better understanding of the study, the following terms are offered: Best Practices. It refers to a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things. (Wikepedia) Green Hotels. It refers to a hotel or accommodation that has made important environmental improvements to its structure in order to minimize its impact on the environment.
Responses were positive in the areas of environmental satisfaction, satisfaction with thermal conditions, satisfaction with view from the outside, aesthetic appearance, reduced disturbance from heating, ventilation and air-conditioning noise, workplace image, night-time sleep quality, mood, physical symptoms, and reduced number of airborne particulates. The results showed green buildings exhibited superior performance compared with similar conventional
As Go Green is a natural phenomenon of today’s lifestyle for the betterment of self as well as environment for that purpose advertisers are concerning more on green advertising. Green Advertising is a marketing of a product that is presumed to be environmentally preferable to others and include many activities of companies which needed to spread information about the producer like product modification, changes in the production process, sustainable packaging of the product which must show its effect for the purpose of environment protection. Green advertising must be “ecological” “environmental” and “sustainable” for the last longing development as consumers are now more concentrated on the products which are eco friendly and safe for environment. Jacquelyn Ottman , one of the founding experts of the green marketing movement, proposes that, if a business’s green marketing strategy is to be effective and sustainable, environmental concerns should be vertically integrated into all aspects of marketing, from new product development to communications strategies .Green advertising develops and involve in prompting those products and services that satisfy
Green buildings outperform the current conventional buildings in terms of energy usage, comfort, use of resources among other things. The number of existing buildings is significantly more than that of new green buildings therefore in order to reduce the impact on
ATTAINING SUSTAINABLE COMPETATIVE ADVANTAGE BY GOING GREEN IN HOTEL INDUSTRY Dr. Shamita Mohanty Assistant Professor, Faculty of Management (IBCS), SOA University, Bhubaneswar Email: email@example.com Abstract Hotel companies can adopt so many green practices as preventative measures to save unnecessary costs. Those practices are like Pollution prevention, wise waste disposal, justified energy consumption and recycling. To name some other popular cost cutting measures for the short-, mid- and long-term are use of compact fluorescent lights for saving energy, reuse of linens which saves water, detergent, energy and greenhouse gases, Low-flow shower systems saving water and energy, use of local products which