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Essay On Environmental Protection

2239 Words9 Pages

INTRODUCTION
Today, environment protection has become one of the utmost priority of the people worldwide. People have realised that although globalisation, urbanisation and technological advances in the past two to three decades have made their lifestyles better, but at the same time, this has resulted in increased level of consumption which has further resulted in the deterioration of the environment. Also, in the recent years, many environmental issues like global warming, ozone layer depletion, depletion of natural resources, air, water and soil pollution and some others have emerged out as major problems the mankind is facing today. People have already started facing the adverse consequences of some of these problems. Hence, a need to develop and use such processes and products which have no or least negative impact on the environment has been realised.
With increasing consumer’s concern for the environment and their demand for the eco-friendly products, companies have started ‘going green’ and have been adopting marketing strategies which are environment friendly. A lot of emphasis is being made on the concepts like recycling, biodegradable, use of renewable resources etc. By focussing on environment friendly processes and products, companies are not only trying to …show more content…

The attitude and behaviour of these consumers is inclined towards of green products and they even go on to make extra efforts to purchase green products. They have a positive outlook towards new products and generally seek information before purchasing. Green consumers are much more concerned about the environment and considers it to be their responsibility also to protect the environment.The green consumer is also a careful shopper, not prone to impulse buying and pays attention to price ( Shrum, McCarty and

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