These groups that the definition mentions are important because they are the consumer, and are getting bigger according to many of the sources in this paper. Sustainability, another concept to green movement, is a rising importance and societal forces of this must not be underestimated (Dib,Lyndon 94-95). In review from the concept of Green movement green marketing was developed, also that the consumer is the group that is pushing for it. The consumers view today about going green is that is healthier, better for the environment and the right thing to do. “Shoppers are seeking out greener products, energized by the prospects of healthier alternatives, higher quality, preserving the environment and saving time and money” (Ottman) with this
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. Thus "Green Marketing" refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non biodegradable solid
The term green marketing has begun to assume importance as result of firms finding ways and means of being receptive to environmental concerns. Green marketing basically refers to making sure that the marketing activities of a business are geared to be responsive to minimize environmental hazards. This shows an increasing recognition on the part of firms towards cementing a positive relationship with the customers who have shown alacrity for the preservation of environment (Crane, 2000). Firms have recognized the value of green marketing as a step towards catering to customer needs while appreciating the significance to the growth and expansion of a business. It has become fashionable for companies to be touted being green as a way of identifying themselves with customers.
When people start investing in the green economy it helps us to increase the quantity and quality of jobs in the green sector. When we use green economy it helps to increase in the global and local environmental benefits. One of the advantage of the greenhouse it reduce the waste and pollution in the environment because green economy is a nature and it’s clean (Fareed Bushehri, 2012). The UAE being a desert country has experienced how difficult it is to live conditions with scarce
Green innovation is believed to provide continuous seeking ways to innovate each stage of supply chain in order to gain competitive advantage and decrease the environmental problems in industry . Hence, it can be considered that green innovation concept is underlying GSCM practices. It is supported by
Green buildings, also knows as green construction or sustainable building refers to a structure that is environmental friendly, environmental responsible and resource efficient throughout the buildings whole life cycle. This includes the process of citing, design, construction, operation, maintenance, renovation and demolition. In simpler terms green building design involves finding the balance between homebuilding as well as sustaining the environment. Green buildings are designed to reduce the overall impact of the environment on human health, including the natural environment, by efficiently using energy, water and other natural resources in order to protect occupant health and improve employee production all while reducing waste, pollution and environmental degradation. Green buildings have a very positive effect on the environment and on the economy when compared to regular non-environmental friendly buildings.
Environmentally sound processes should be used while manufacturing these products such that they cause less pollution and generate less waste. It involves the use of waste and the by-products generated. We have various standards for quality control like the ISO standards. These standards should be extended to improve manufacturing in ways that it is more sustainable and environment friendly. Technology changes usually spring from firms but strategic developments can be fostered only though multi – organization cooperation and government support.
Culture strongly influences what people eat, wear and travel. 2.2.3 Environmental changes in consumers buyer behavior As packaging progressed so did the need to do smart packaging, today one of the largest shifts in culture that affects packaging is the desire for more environmentally friendly packaging. Consumer today are willing to even pay more for products that are environmentally friendly or made from recyclable materials. According to Mostafa (2007), green purchase behavior refers to the way consumers are more concerned with purchasing products that are friendly to the environment, recyclable or responsive to ecological concerns. Clem (2008) explains that the trend of “going green” reflects a social consciousness around saving and protecting the Earth’s natural resources.
Environmental concern is relate to consumer’s green buying behaviour, for instance, consumers purchase a product because of environmentally beneficial (Mainieri, Barnett, Valdero, Unipan, & Oskamp, Green buying: The influence of environmental concern on consumer behavior, 1997). Consumers who always pay attention on environment are clearly understanding to the environmental issues, thus impact their purchase intention especially in eco-friendly merchandise (Laroche, Bergeron, & Babaro-Forleo, 2001). The rising of eco-friendly market is because more consumers are agreed and willing to pay more for organic food products (Laroche, Bergeron, & Babaro-Forleo, 2001). However, eco-friendly products are more safety which encourages in protect and maintain natural ecosystems (Mainieri, Barnett, Valdero, Unipan, & Oskamp,
4. Improved Corporate and Social Image Green Computing helps in improving the social image of the business by meeting the user requirements, thereby making the product more sustainable. Other benefits are: 1. Low consumption of energy from green computing techniques results into the lower emission of carbon dioxide and also results into the lower use of the fossil fuels. 2.