Green Consumer Behaviour Essay
On the basis of the model, the following statements are hypothesized:
H1: Environmental attitude has a significant positive effect on green purchase behavior.
H2: Environmental values have a significant positive effect on green purchase behavior.
H3: Perceived consumer effectiveness has a significant positive effect on green purchase behavior.
H4: Health conciousness has a significant positive effect on green purchase behavior.
Research methodology
Research design
One of the research method used is the documentary analysis. In this regard, articles are selected from the specialized literature within international databases to determine which are the most relevant psychographic factors that have an influence on consumer’s green purchase intention and
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GPI4: I intend to switch to other brand for ecological reasons.
Conclusions
The purchase intention of consumers is influenced by psychographic variables.
Based on the research gap, it is proposed to conduct an empirical study to identify and evaluate the antecedents of green purchase intention among Malaysian green consumers.
Limitations and future research
This research focuses on variables ......in relation to the ........However, it may have ignored other possible factors that could be analyzed. Our study shows the need for further research to better understand the organic consumer in Romania. It is therefore necessary to conduct further research to generate insights into understanding organic food consumer and marketing system in which consumer must make purchasing decisions. Future research will be useful in helping consumers, retailers, and producers to understand what organic means in the public sphere. Research can also inform the industry and policy makers on what marketing strategies will be useful in educating and informing the public.
Hence the understanding consumer behavior is very important for marketers in the paper
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