These groups that the definition mentions are important because they are the consumer, and are getting bigger according to many of the sources in this paper. Sustainability, another concept to green movement, is a rising importance and societal forces of this must not be underestimated (Dib,Lyndon 94-95). In review from the concept of Green movement green marketing was developed, also that the consumer is the group that is pushing for it. The consumers view today about going green is that is healthier, better for the environment and the right thing to do. “Shoppers are seeking out greener products, energized by the prospects of healthier alternatives, higher quality, preserving the environment and saving time and money” (Ottman) with this
Jain & Gurmeet Kaur in their study environmentalism has fast emerged as a worldwide phenomenon. Business firms too have risen to the occasion and have started responding to environmental challenges by practicing green marketing strategies. Green consumerism has played a catalytic role in ushering corporate environmentalism and making business firms green marketing oriented. Based on the data collected through a field survey, the paper makes an assessment of the extent of environmental awareness, attitudes and behavior prevalent among consumers in India. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.
Environmental management here is refer to GSCM that is implemented in business’ operation. Support and commitment from top management played a key role in the implementation of succesful internal environmental management [12; 15]. The required resources in implementing the new technology and the new knowledge will be more easily available and circulated within the organization if the top person in charge for these resources supports the plans  3.1.3 Relationship between GSCM and Green Innovation The increasing importance of green innovation is becoming promising area in the green supply chain management which companies can eliminate direct and indirect environmental impact of an organization’s final product . Green innovation concept can support the implementation of GSCM by providing the new idea, approach or technology to manufacturers in developing new products. Green innovation is believed to provide continuous seeking ways to innovate each stage of supply chain in order to gain competitive advantage and decrease the environmental problems in industry .
It has become fashionable for companies to be touted being green as a way of identifying themselves with customers. Green marketing in fact represents a paradigm shift strategy in many business firms since it has altered the manner in which a business goes about in reaching out to the customers. Firms deploy number of green marketing strategies to outsmart rivals in the industry so as to gain competitive advantage. There are pitfalls and limitations in green marketing but overall as a marketing strategy it has brought about unique elements as strategy evolves in different contexts (Ottman, 1998). 2.
If only environmental sustainability gave proven return on investment (ROI), it would be easy being green. Corporate executives would be echoing the same thing. The problem is, executives haven’t always connected the dots between the green of profit and the green of environmentalism.1 It is only in recent times, that we humans have been able to look beyond the obvious to understand the implications of not only not complying with sustainable development practices but rather more importantly knowing about the potential benefits of undertaking them. These practices, once viewed as a cost centre are now being identified as profit centres and measures to build both tangible and intangible values not only for a firm or a company but potentially an
CONCLUSION Innovation is not a latent eyewitness, but rather it is a dynamic supporter in accomplishing the objectives of Green Computing. Industry is placing endeavours in every one of its divisions to accomplish Green Computing. Current difficulties to accomplish Green Computing are colossal and the effect is on figuring execution. Endeavours of Governments and Non-Government Organizations (NGOs) are likewise acknowledge capable. VII.
In the same mechanism, if the common performance metrics of reverse logistics is not consistent with the environmental performance or it is not sufficient for the employees to make decision for the environment, the individual employees may perceive that the environmental practices is not appreciated by the organization even though it is promoted. In turn, they may not behave favorably towards the environment. I believe that the commitment will be able to fill the gap between the performance metrics and the ideal environmental practice, maximizing the environmental behaviors in reverse logistics program. To enable this, examining the impact of the commitment
Novandari (2011) states that in the last three decades, environmental awareness of consumers has been dramatically increasing. This consumer awareness has a great impact on consumer behavior. The latest trend is the growing number of people who are aware of environmental issues. They are called green consumers. The increase of consumer awareness gives challenge to producers to provide a guarantee that their products are safe and environmentally safe.
Culture strongly influences what people eat, wear and travel. 2.2.3 Environmental changes in consumers buyer behavior As packaging progressed so did the need to do smart packaging, today one of the largest shifts in culture that affects packaging is the desire for more environmentally friendly packaging. Consumer today are willing to even pay more for products that are environmentally friendly or made from recyclable materials. According to Mostafa (2007), green purchase behavior refers to the way consumers are more concerned with purchasing products that are friendly to the environment, recyclable or responsive to ecological concerns. Clem (2008) explains that the trend of “going green” reflects a social consciousness around saving and protecting the Earth’s natural resources.
Benefits: Benefits of green infrastructure are more valuable than costs. Green infrastructure has many recreational opportunities. There are many provisions of Green infrastructure like the quality of habitats, ecosystem, and features. There is the increase in volumes of carbons, reduction in soil erosion. Green infrastructure impacts on many lives of the common people like on employment, GDP and local communities.