Green Supply Chain Case Study
1. PROBLEMATIC ASPETS OF INTERGRATING GREEN MARKETING WITH SUPPLY CHAIN MANAGEMET:
Green Supply Chain Management is now gaining more importance in many industries, which is due to pressure from the government and environmental consciousness among the customers, to gain competitive advantages in it. And it is clear to all that going green is a great move for a consumer facing company all over the World.
The best possible outcome is one where all supply chains can reduce unused, improve incomes, and become more ecological. There is sign that green supply chain system can create the above-mentioned outcomes. Therefore without properly assessing all possible outcomes, executing green practices can lead to tragedy.
But there are major few problems
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But still this could work in the service of a supply chain manager if a stakeholder is inflexible about eco-friendly practices
Change: Sudden implementing green supply chains can be diminished the employees running the supply chain are adverse to change. For example, If Employees, they’ve been using paper purchasing processes and they’re only comfortable faxing invoices between departments.
Although the firm can easily save money by installing an e-procurement software to reduce paper waste and the firm cannot easily continue with e-procurement software, increase purchase tracking because employees can be intimidated by change. In additionally there are tons of issues and hurdles to discuss regarding implementing a green supply chain management strategy
In Green Marketing the Business and Environment should be equally balanced to for an effective eco-friendly products.
1.1 Hurdles in the process of going green :
ROI (Return on Investment)
Changing Transportation Modes
Green Initiatives should clear the 3 main Hurdles, such
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It includes everything from renewable energy to various employee convert releases and industry specific functioning.
1.3 Embarking on Green Supply Chain:
Before embarking on Green Supply chain Management, the following aspects have to be determining for the role of Environment in the business:
1. Product Differentiation
2. Managing Competition
3. Risk Management
4. Redefine Marketers.
1.4 GREEN ISSUES
It involves traditional Supply chain management practices that integrate environmental aspects such as natural resource preservation, controlling on pollution, reprocessing used products and so on. There is growing interest among the consumers all over the world regarding protection of environment. In order to properly manage the limited resources, the integration of supply chain management with green marketing techniques need to be implemented based on environmental disciplines. Companies are under stress to consider all ecological issues while scheming their supply chain network.
Supply chain activities which impact the environment
• Production & Packaging
• Transportation
• Sourcing
• Disposal of products and recycling
• Network Design
• Product design
• Product Advertising
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