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Green Toys Competitive Advantage

730 Words3 Pages

Firstly, quality is the most essential thing for the success of a toy company. Secondly, it is “Brand name” or reputation which can make contribution to the success in the toy industry. Because Brand is “images, construed by audiences, of the identities they percieve (the image and realization of the promise)” (Fill, Hughes and De Francesco, 2013). Last but not least, the greener environment is also an important factor which the company should focus on. It partly decides the sustainable development of a toy company recently. 2. What are Green Toys’ key competitive advantages in the international toy market? First, the most signigicant competitive advantage of Green Toys Incs is the manufacturing process. This company prefers to co-operate with local companies in California rather than manufacture and buy raw material overseas, so that they can “track the content of toy better than its counterparts” (Hollensen, 2012, P.207). Second, The toys of Green Toys Inc are produced by reycled material without chemical toxic. Besides, these toys are manufactured in California so they must meet the US’s requirements for …show more content…

The Tata Group has business in seven sectors with 98 companies and Tata Motors is a company belonging to Tata Group. In 2008, Tata Motors launched the Nano, the cheapest car in the world. Apart from selling in domestic market, Tata Motors has ambition to export Nano to international markets such as Europe, Africa, America, etc. At that moment, Tata motors has some competitive advantages such as cost advantages (labour cost, production cost). In addition, local talent research staff and engineers as well as favourable government policies and regulation also can be considered as competitive advantages for Tata Nano. Apart from that, the acquision of Jaguar and Land Rover is also a factor for Tata to enjoy with Tata Nano in markets, specially emerging

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