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Grilled Food Case Study

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CHAPTER 4 THE TARGET CUSTOMER AND MAIN VALUE PROPOSITION Mamibeka values its customers by providing good customer relationship. We do not only serve good food but also we value our customer well. Finding the right people to work with the restaurant is very important since they are the front liners of our business. Treating our staff members equally would also lead to an effective operation of the business. The staff members should be well taken care off, so that they will be motivated and help our restaurant grow. The value proposition of Mamibeka is that it offers authentic grilled Filipino food that is made from our own recipes that aims to provide a unique dining experience by providing quality, fresh, and savory grilled Filipino dishes …show more content…

We chose that market and location since we wanted to be located in a place known for establishments offering a variety of food. So we were able to gather 400 respondents in the Banawe area. With the 400 responses we’ve gathered, we were able to get the demography of the market, their preferences when it comes to a grill restaurant, and the attributes they wanted in a grilled food. Based on the survey, our primary target market are students, and young professionals within and passing by the area of Banawe. The people doesn’t care too much about the color of the food that they will eat. Aside from Barbecue, Liempo, Chicken Inasal, and Stuffed Squid they also prefer Inihaw na Tilapia, and Inihaw na Bangus to be served. Sample Survey Introduction Greetings! We are, Kamille Jenne P. Falloria, Bernadette Glicel R. Santos, Maryjo Zarene E. Santos, and Miyaki B. Varca. We are 3rd year students from University of Santo Tomas taking up Bachelor of Science in Entrepreneurship. We are conducting a survey here in Banawe avenue regarding the preferences of people about grilled Filipino food. This survey will only take up less than 5 minutes to answer. Please answer the questions truthfully. We will keep the data that you will provide in utmost confidentiality. Thank you very much! Please encircle your answer(s) on questions with given choices 1. Name (optional) ____________________ 2. Age _________

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