ipl-logo

Grocery Shop Case Study

924 Words4 Pages

* pay bill
* airline ticket booking
* online shopping
* hotel booking
* online banking
* education
Rahim’s grocery shop is a fast moving market grocery store which offers a wide variety of food and household products. It is located in a residential area called Bashundhara in Dhaka to be convenient to consumers.
Rahim’s grocery shop is a traditional supermarket which occupies a large amount of floor space and its main objective is to provide a selection of goods under one roof at low prices.
The growth rate of this shop will highly increase if e – commerce is introduced. Customers can purchase products from online which will increase the overall sales of the shop. The consumers would need the goods and products as it is very much necessary in …show more content…

Size of market
Figure 5 : Pie chart of Market share of Grocery stores o Agora super store is doing business since 2001 and it is doing very well today as it has a lot of branches throughout the capital and it is in the progress of growing through the whole country. People do not get disappointed as they always get their desired products and hence, its size is 40% taking the first place. o Almas super shop started its journey from 2002 and it is doing quite well as its branches are in well-known places and as it is a super shop, people can buy a lot of necessary things starting from cosmetics, perfumes to clothes and therefore it takes the second place with 30%. o Meena bazaar is a very familiar name to many people today as it provides all the necessary food items in a very reasonable price. It is progressing by making its branches as per location and area and thereby it has the size of 20% taking the third place. o Shopno super market is small in size but provides all the important and essential products that people needs in their life daily with reasonable price and no vat. This is growing rapidly today in every other places and areas and thus the market size is …show more content…

the number of potential customers who does shopping through internet is not enough due to shopping personally in the market.
Opportunity: the opportunity is growing for e commerce as internet users in the country is increasing rapidly. Buying over the internet is also becoming comfortable and secure day by day.
Threats: due to a couple of dishonest e-commerce companies, it is damaging consumer’s faith and confidence in the whole enterprise of internet marketing.
PEST ANALYSIS
Political: government has set rules to do business in the country and while doing businesses, political factor should be taken under consideration. although, in e-commerce political factor does not affect the business as it does not depend on any country barriers. Mr. Rahim will be able to operate and use the site without any problems from the

Show More
Related

  • Clarence Psyck Argumentative Essay

    1030 Words  | 5 Pages

    Super Market is the foundation of my life, and without it, I would not be the person who I am today. Over the years, I have spent countless hours there, and it has had many positive and negative affects. One, I do not have much free time and it has affected my health, two, it has taught me responsibility, and three, I have learned how to work with people. I spend a majority of my time doing work for the store, whether it be butchering, processing animals, or checking out people, so I do not have much free time. When I am not in school, I am usually found processing animals by day, and butchering them by night.

    Read More

  • Case Study: Dollar General

    760 Words  | 4 Pages

    1. In the broader context (not specific to Dollar General), what is KKR’s investment strategy? What are the challenges KKR will encounter to make its investment in Dollar General successful? How could KKR add value to Dollar General?

    Read More

  • Swot Analysis Of Real Canadian Superstore

    546 Words  | 3 Pages

    Mission The company’s mission is to exceed customers’ expectations in sections such as food, health and home retailer through great prices. They also have a purpose of the company, which is to help Canadians – Life Live Well. Values Real Canadian Superstore has many values and principles they follow. They believe in respecting the environment and preserving the land.

    Read More

  • Hi-Value: The Everyday Low Pricing Strategy

    762 Words  | 4 Pages

    This chart shows that Hu-Value’s market share was increasingly and then had a decline in 2000. After this plummet, Hi-Value had to recover and slowly build their market share back up. In Attachment 5, the chart shows Hi-Value Supermarket Sales in Centralia from 2000-2002. All stores gradually went a little amount up in sales each year. The Hi-Value supermarket on West Main Street does the best in sales out of the 3 Hi-Value stores.

    Read More

  • Capsim Porter's Five Forces

    506 Words  | 3 Pages

    Market growth An increase of consumers purchasing an electrical appliance and furniture, this might attract other’s company enter into the market and seek some market share Direct competitors like Harvey Norman, Challenger, Gain City, Best Denki and indirect competitors like online shopping. All these competitors are competing with one another and are affecting the industry. There is a potential growth of the market. Therefore, many SME are opening shop in the neighbour area to cater to specific

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    In all Trader Joe’s is one of the leading super markets in the U.S., but after careful analysis of their operations I believe there are opportunities that are currently being ignored by the company. The company doesn’t need to act on all the recommendations that I made, however it would be in their best interest to do so. Not only would the company grow at a faster pace, but it will make strides in areas that haven’t been occupied before. Despite these current pitfalls, Trader Joe’s still is a popular option in their

    Read More

  • Pantry Case Study Summary

    3865 Words  | 16 Pages

    Running head: pantry inc. case analysis 1 pantry inc. case analysis 20 Pantry Inc. Case Analysis Sekia Grimes GEB5787 Table of Contents Introduction 3 Industry Analysis 4 General Environment 4 Sociocultural………………………………………………………………………………4 Political/Legal…………………………………………………………………………… .4 Economic…………………………………………………………………………………5 Porter’s Five Forces ……………………………………………………………………………... 5 Rivalry……………………………………………………………………………………5 Threat of New Entrants…………………………………………………………………..

    Read More

  • Swot Analysis Of Eataly

    860 Words  | 4 Pages

    These firms supply around 25% of retail products where as 75% is purchased from more than 2000 producers. Threat of Substitutes The products that Eataly is offering include wine, pasta, pizza and cheese being their universal product. Eataly is able to differentiate them with artisanal slogan. On the other hand ‘small size market chains’ or larger stores might supply similar or same products from and can be compete or substitute Eataly in long term through changing their structure (Carlucci & Seccia,

    Read More

  • Primark Case Study

    939 Words  | 4 Pages

    HR Practices of Primark Primark is clothing retailer from Ireland which has operations in Austria, Belgium, France, Germany, Ireland, Portugal, Spain, Netherlands, United Kingdom and soon the United States. The company was founded and has its headquarters in Dublin, Ireland. It has around 51,250 employees worldwide as per the latest estimates. HR Management in the 21st Century: Challenges for the Future Recruitment and development: One of the most important challenges facing global organizations in the 21st century is building the ability to attract, recruit and retain the best talents amidst huge competition with competing organizations. In order to do so the company must create an environment where everybody enjoys working and using their

    Read More

  • Porter's Five Forces In The Supermarket Industry

    1484 Words  | 6 Pages

    This industry will be faced challenged when the location is not easy to be reached and the population of the areas are not much as expected. For example, the Aeon supermarket at Mid Valley Megamall Kuala Lumpur, the sales of this location is guaranteed as the population daily at Mid Valley Megamall in 120,000 peoples approximately (malaysiandigest, 2014). Other than that, most of the supermarket are operates or leasing in a popular shopping malls. This is because peoples nowadays are not going to supermarket on usual day or without purposes. For instance, Giant hypermarket at Plaza Sungei Wang is a good example.

    Read More

  • Marketing Strategy Failure: Gap Inc.

    2384 Words  | 10 Pages

    Marketing Management Project PROJECT OUTLINE: Choose one company which has a turnaround in the past and one company which failed in the past. Discuss each company’s marketing strategy and reasons for their success or failure. Marketing Strategy Failure: Gap Inc. How Gap turned into Crap! What went wrong?

    Read More

  • Situation Analysis Of Walmart

    1009 Words  | 5 Pages

    I. Introduction Walmart Stores, Inc. - the American corporation which was established in 1962, is well-know for the globe’s largest multinational retailer (Walmart 2016). Walmart owns a chain of grocery stores, discount department stores and hypermarkets with about 11,500 retail stores over 28 countries. In 1998, Walmart entered Germany with the acquisition of Wertkauf and Interspar chain (Louisa 2006). Despite having the strongest economy in Europe and the third largest retail market in the world, Germany was not an ideal place for Walmart to achieve its ambition (Knorr and Andt 2003). After nearly a decade struggling to grow, Walmart decided to pull out of German market in 2006 with the loss of one billion dollars (Mark 2006).

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    A critical review of the retailer was carried out based on the external factor analysis using PESTLE (Political, Economic, Sociological, Technology, Legal and Environmental) and using Porter’s Five Forces Model of Competition to understand the correlation between suppliers, buyers, competitors within an industry, potential competitors, and alternative solutions to the problem being addressed. Background of the Company Giant was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Acquired by Diary Farm in 1999, Giant’s mission was to offer a wide variety of products at the lowest possible prices and closer to residential areas. Key to Giant’s growth is the ability to continuously offer value for money products and the core principles are retained even while pursuing the international brand status.

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

More about Grocery Shop Case Study

Open Document