C1000 Hoogvliet Lidl Case Study

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Albert Heijn C1000 Hoogvliet Lidl
1) Which grocery store(s) do you visit for grocery shopping?
2) How many times did you visit this grocery store last month?
3) Please indicate the level of your attitude towards this grocery store using a scale from 1 to 7. Where 1 means very negative (lowest) and 7 means very positive (highest).
4) Which grocery store has an establishment in the city you live?
Please indicate your level of agreement towards the following statements using a scale from 1 to 7 where 1 means totally disagree and 7 means totally agree. Albert Heijn C1000 Hoogvliet Lidl
At this grocery store, the products are excellent value for money.
At this grocery store, services are excellent value.
I am happy with the value I get at this grocery store
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Freshness of products
m. Solutions to complains
Please indicate your level of agreement towards the following statements using a scale from 1 to 7 where 1 means totally disagree and 7 means totally agree. Albert Heijn C1000 Hoogvliet Lidl
This grocery store is interested in more than just selling me goods and making a profit
There are no limits to how far this grocery store will go to solve a service problem I may have
This grocery store is genuinely committed to my satisfaction
Most of what this grocery store says about its products is true
I think some of this grocery stores claims about its service are exaggerated
If this grocery store makes a claim or promise about its products, it’s probably true
In my experience this grocery store is very reliable
I feel I know what to expect from this grocery store
5) How loyal, do you think you are, to this grocery store? Please indicate the level of your loyalty towards this (these) grocery store(s) using a scale from 1 to 7 where 1 means not loyal and 7 means totally loyal
6) Do you have a ‘loyalty card’ (e.g. Bonus Card) for this grocery store? (1) Yes
(2) No (1) Yes (2) No (1) Yes
(2) No (1) Yes
(2)
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