The researcher examines internal and external factors of specialty coffee industry leader Starbucks and how much these factors affect the operation process of the company. Analytical tool SWOT is used to determine firms’ positive and negative sides and to give a detailed synopsis whether the company’s strengths overtake the weaknesses. Starbucks is in a continuously growing market and stands in a relatively good but risky position facing dangerous external factors that could significantly affect the business. The researcher also provides an understanding of Starbucks internal factories and what makes it a strong, industry leading company giving examples of firms successfully adapted programs and innovative decisions. Keywords: Starbucks, strength,
Cultural diversity means that the differences between people in gender, traditions, language, etc. Nowadays, workforce in hospitality becomes diverse because employees come from many countries. For instance, an organization can include employees come from America, France or Vietnam… Then creates a challenging issue for managers is how to manage well a diverse workforce. There are many researches were conducted in order to help managers to find out solutions for managing cultural diversity in workforce in hospitality industry successfully. Current situation of Cultural Diversity in the workplace in Hospitality Industry Because of globalization, organizations in hospitality field not only compete with domestic market but also foreign market.
But today, globalisation has changed the work environment, the way we work and has increased the cultural differences. Today’s leaders must work with a diverse workforce and also ensure good relationships with clients, suppliers and colleagues from around the world. The leaders must be aware that the culture varies from person to person. In order to understand the cultural differences that exists among the teams or employees in an organisation, the leader may have study the group on the basis of the certain parameters such as a. Communication- whether the culture the individual belongs to is low context or high context b. Evaluation – whether the individual is open to direct negative feedback or
Introduction: Languages and interactions are two principal concepts in present days. Being master in using and perceiving the modern methods of communications at works furnishes us with intellectual tools which we cannot afford to reject. With the expanding of organizations in the world and working internationally the needs of understanding other cultures and new ways of dealing with others become a key aspect of competitive advantages for any organization. Any organization regarding to meet its objectives and goals; assigns some written or not written norms, values, culture and behavioural patterns which should be understood and pursued by all the co-workers. This will create an employer image in labour market locally as well as in the international business market.
When it also comes to business level, large companies like Starbucks can effectively pursue Focus-Based Strategy in conjunction with cost leadership based strategy. Being a lower cost store will increase the difference between Starbucks and other known stores. At present, Starbucks competitors are attempting to specialize in the coffee business, therefore Starbucks must pursue focus strategy to increase its strength. Starbucks must also focus on Health Drinks, because Consumers are always progressively looking for the nourishment items that are common and natural on Health Drinks, Enlargement into the Corporate Market, and Market their brand more aggressively in order to convince people that they serve coffee that is superior to any other coffee being served in different shops. My suggestion for Starbucks is to enter new markets and while doing that they can use a combined joint venture and licensing strategy since it has been proven very effective for Starbucks in the past, and it minimizes
Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors. One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers.
We live and work in a diverse world, consists of people with divergent backgrounds with different needs and preferences. This multicultural world brings out the potential on improvement and efficient, but also comes with that are the challenges. Workforce diversity acknowledges the reality that people differ in many ways, visible or invisible, mainly age, gender, marital status, social status, disability, sexual orientation, religion, personality, ethnicity and culture (Kossek, Lobel & Brown, 2005). The culture of an organisation plays a big role in the performance and sustainability of an organisation, and it is also important to the well-being of its employees. With workplace culture becoming a hot-topic in the recent world, Even though everyone agrees that the culture is important – but it is very difficult to point what the culture is and how to fine-tune it, so that it empowers the organisation as well as the employees.
I propose to review all necessary appropriate literature of the Starbucks Company as well as on strategic management and CSR. In my review I will achieve the ensuing goals; 1. Investigating and getting to understand how the Starbucks company’s use of the corporate social responsibility strategy resulted in the succeeding its business undertakings. 2. Consideration of the CSR strategy in evaluating how the company’s innovative technology can result in an increase of its products and the reduction of its damage to its environment as well as the costs.
Besides, globalization can not be successful without adaptation because they go hand in hand and relate to each other. Basically, numerous American companies use globalization as a goal to achieve such as Apple, McDonalds and so forth. Starbucks’ Globalization and Adaptation is an example on how a successful American business, a global brand achieved this goal. As can be seen in this case, Starbucks brings its taste, its style, its impact to overseas but still always ready for adapting others’ taste, heritage and culture. They have no hesitation in changing for different values to success in expansion.
The initial Starbucks established in 1971, it set out to be a different kind of company. One that not only just passionately committed to world-class coffee and the rich tradition, but also the way they engage with customers and communities to do business responsibly. Today, Starbucks has become a great example of an iconic brand and operates worldwide. The brand has strengthened their consumer engagement with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient.
In a world that is so diverse, we get to interact with so many people from different cultural background. But, even though we have different family cultures, we adjust most of the time for work. Every workplace has their own culture of which we abide to provide for our families. Management creates their own values and practices for us to follow and anything outside of that is considered an objection which might be unethical and cause us our jobs. To function effectively as an organization, we all must work as a team.