Nominal Group Swot Analysis

INTRODUCTION

We have understood the basic concept of decision making, its process and types in the last chapter. We have become aware that decision making is a routine exercise for managers. Decision making process is not simple. Except for routine decisions, lot of work needs to be undertaken before arriving at a decision including external and internal environmental scanning and SWOT analysis of the organization. The decisions are taken by individuals as well as groups. All the decisions are not qualitative. Many involve huge numeric data that cannot be handled with simple calculator. To sort out this data base and reach at conclusion, various statistical and mathematical models are used on computers before an alternative can be chosen. Decision

This technique aims to settle the disparity among group members by allowing individuals create ideas followed by ranking of these ideas in problem investigation, generation of alternative and choosing the best alternative.

Nominal group technique/ NGO process comprises of following steps:

1. Three to four groups are made with each group not having more than ten members.

2. Each group has a member who acts as spokesperson for the group. There is a common facilitator for all groups.

3. Each group is explained about the nature of the problem and the group leader outlines the problem needing decision.

4. Sufficient time is given to the members to ponder over the problem.

5. Each group member writes down his/ her ideas silently and independently and chooses the best single idea on the problem.

6. After all members have finished writing their ideas, these ideas are presented before group members for discussions and evaluation.

7. The members are asked to rank these ideas. The decision is reached at on the basis of this ranking.

8. If the group fails to reach at common agreement, the ranking is