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Group Project Research Paper

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Group Project Essay
Executive Summary: This project primarily focuses on specific technologies that are being used in the modern business organizations and firms. The technology that we are explaining in this paper are used for supporting the business functions whether in accountancy, marketing, sales management or finance. All of these departments demand high usage of software development and data programming. This paper allows the reader to discuss how the practical implementations of these programs are applied within the company in order to support the decision-making within the firm.
Interviewee Information: Our group has interviewed an undergraduate student from DePaul University studying Accounting and Management Information Systems …show more content…

SP Plus Corporation has one of the largest parking servicing company in the United States and Canada. The company’s headquarters are in Chicago and their industry relates to facilities services and serves as a public company. They were founded in 1929 and they have over 10,000 employees in their company. They specialize in parking management services, facility maintenance, transportation services, security services, and large venue event management. Their target markets include: “airports, hospitals, hotels, garage agencies, offices, residential, retails and universities” (SP Plus Corporation). Challenges faced by this company includes the recent update/change of their name from Standard Parking Corporation to SP Plus Corporation (SP Plus Corporation). This change led to many confusions with clients and investors with the concern of whether or not they needed to pay more for merchandise/stocks bought from the company to …show more content…

“Our SP+ Airport Services operating group focuses exclusively on the airport market, so our personnel are experts at understanding and addressing the unique demands of an airport environment” (SP Plus Corporation). At airports, SP+ supplies transportation services, maintenance of equipment, parking accommodations, creating marketing strategies to reach out to customers uniquely and offering safety by security for customers. In their parking management, they offer parking, valet parking, and self-parking areas for customers. According to their website, the management includes: “Seamless transitions, self-park operations, first-class valet, revenue and audit controls, employee parking/permit management, utilization analysis, rate studies and analysis, customized client reporting, and advanced marketing programs and initiatives” (SP Plus Corporation). In their marketing department, they plan and create strategies using data from the past to produce advertisements boards/forums online or on site. “From entrance signage to print and online ads, loyalty programs to direct emails to consumers, we get the word out and bring customers in. We also offer to airports, online reservation systems that allow customers to pre-purchase their parking or shuttle-bus seating, and can create SEO-driven parking guides that provide customers with parking and shuttle information, as well as details about nearby attractions and

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