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Group Wholesale Banking: Key Messages

797 Words4 Pages

Media releases 1
RHB ESTABLISHES GROUP WHOLESALE BANKING WITH KEY LEADERSHIP APPOINTMENTS
Question 1: What are the key messages?
The key messages in this media release are the establishment of Group Wholesale Banking (GWB), the new business sector, and the appointment of key leaders. This new establishment will enable the Group to serve its corporate clients better across all products and strengthen its regional footprint. Given the new operation, three key leaders have been appointed. Mike Chan formerly is the Managing Director and Chief Executive Officer (CEO) of RHB Investment Bank Berhad (RHBIB), will be appointed as the CEO of RHB Bank Singapore. Robert Huray, the CEO of RHB Securities Singapore Pte. Ltd, will be appointed as CEO of RHBIB …show more content…

This news informs the stakeholders and investors that RHB Bank Berhad has established a new business area. What the stakeholders and investors’ concern about is the growth of business and profits earned. This media release brings an impact on the company’s visibility to the potential investors and public audience. It builds up the company’s image and increases the probability of getting attention from the public audience and potential investors. By providing quotes, it increases the newsworthiness and more convincing to the …show more content…

It does mentioned about the establishment of new business sector, the Group Wholesale Banking (GWB), which is the most important information, followed by the appointment of key leaders. The priority of importance is fulfilled. It includes the lead paragraph which introduces the main key message that can grab audiences’ attention. Next, the structure is well organized. All the information is given and explained in details. It answered the five Ws, which are the what, why, who, when, and where:
What- RHB establishes group wholesale banking with key leadership appointments (Headline)
Why- GWB will be established to enable the Group to serve its corporate clients better across all products and strengthen its regional footprint. (Paragraph 2)
Who- Mike Chan, Robert Huray and Kenneth Yeoh Wei Ming (Paragraph 3)
When- effective 1 July 2016. (Paragraph 1 and 3)
Where- Singapore (Paragraph 3) It includes the attributions. It has quoted what the Group Managing Director of RHB Bank Singapore, Dato’ Khairussaleh Ramli said and commented. It makes the news more convincing and more factual. This increase the credibility and news trustworthiness. (Page 1 last paragraph and page

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