In order to achieve this it has to align its operating system, operational human resources and all the facilities with the performance priorities. Another operation challenge will be to be current with all the information about the market and the trend. With the fast changing market scenario, this becomes very critical for the success of any business. Successful marketing strategies require information about potential target markets and their likely responses to marketing mixes as well as about competition and other marketing environment variables. Managers at LensCrafters also routinely analyze sales data that is available in the firm's marketing information system.
13 PROCUREMENT MANAGEMENT PLAN Under the Monrovia Ultra-Modern Market (MUMM) the Project Manager will be responsible for the oversight and supervision for all procurement related activities. For a successful end of the MUMM project the Project Manager will coordinate with the team to identify items to be procured. The office of the Project Management will review the list of items to be procured and further submit to the supply chain department. Supply chain than review the listing of items to be procured and coordinate with the program team to begin the procurement processes. 13.1 The below table demonstrate goods and services that are crucial to the successful completion of the MUMM project.
Others are offering price comparison apps, so customers can access to the store prices and their competitors to show them the best deals. Stores need to focus on meet customer’s expectation and to win back their trust and create a strong brand loyalty. Also, because competition is already high, incumbents can use more of its financial resources to create stronger barriers for new competitors or to merge with companies that help to create more value to the overall company
• Product concept: - any consumer when want to buy a product, they are always looking for quality and performance of the product and what features of this product is having, so the organization always should devote their energy to improve the product. • Selling concept: - when companies do a lot of promotions for their product so the consumer will buy more of their product and the sell of the company will increase due of that actions. • Marketing concept: - in this concept to achieve the organization goals they have to know what the consumer looking for and what his/her needs, also by thinking and feeling about what the customers way of thinking and feeling, so by this way they can delivering the desired satisfaction to the consumer better than competitors. • Societal marketing concept: - the idea of this concept, that the company should related their marketing activities for the welfare of the society, also focusing on wants/needs of targeting marketing and delivering a great value to the consumer better than the competitors.
The central part of Nora’s job includes developing and executing territory business plan based on driving product usage, recommendation and sales results within existing, new, and Enterprise accounts. A further administrative task that Nora handles are utilizing the customer relationship management system (CRM), sales management data, and dashboard tools on a daily base to track activities and enter product orders. She must also follow company policy while completing all administrative duties. One of the essential parts of being a successful sales person is to be able to cultivate successful partnerships with internal sales and marketing teams to efficiently maximize territory coverage. To maximize sales, Nora must organize her sales territory and routes for adequate coverage of all dental professionals within assigned geographical area.
This department is responsible for generating revenues and profits. The sales department determines the way to sell the products and it is crucial for the company that products get into the hands of the customers in order to generate revenue. The other important functional area should be the administration department. The administrative department is responsible for managing the business, decision-making, and communication between
They are responsible for retail store tracking, bringing in new inventory based on consumer demand, creating sound financial plans that reduce company spending, and increase overall profit (Bordelon). Since the main goal of a Merchandise Planner is customer satisfaction their job can be best described as “being a liaison between the customer and the marketing and buying department, ensuring what the customer wants is available” (Bordelon). They review forecasts, use past performance to make projections, make recommendations for promotional markdowns, and manage inventory to maximize profitability. Additionally, merchandise planners research market trends to increase create more attractive
Drucker was known as the leader of Management Philosophy and Effectiveness and one major contribution he put out to the world of business was the focus he put on the customers. According to sourcesofinsight.com, “The primary function of a business is to serve the customer and the primary goal of your business is to create customers.” This is why Drucker’s philosophy was so important because he stressed how important it was for the business to focus on marketing and innovation in order to attract the customers and get to know them. The customer is a very important part of the business because they are the ones that actually buy the product or service, so if you never spend time to get to know them then you will never attract new customers therefore the business won't succeed. This is the reason that we are ultimately in business because we are offering a service or product for our customers to pay for. This is important for the entrepreneur because when thinking about their business ideas and decide to execute one they will have to think innovatively.
• In large scale industry sourcing team coordinates merchandiser to source the fabric and trims in all aspects. • Merchandiser’s major responsibility is to calculate the requirement of fabric and trim per garment and coordinate it with sourcing department. • To get the approvals related to fabric i.e. lab-dips, desk-loom, print-strike-off, dye-lot, thread run, needs to get from buyer within time frame. • The art work, trim card need to get approved from buyer which is responsibility of merchandiser.
Sales representatives are the employees who have the most frequent face to face contact with customers. if properly trained concerning what to look for, what to ask, and how to respond, sales personnel can bring back invaluable information from every sales call. In addition to providing sales personnel with the necessary training, organisations should provide them with appropriate incentives for collecting customer input. Otherwise, they may fall into the trap of simply agreeing with the customer about complaints received, thereby undermining the customer relationship even