Grumpy Joes

Grump Joes is a clothing brand that focuses on a specific niche and was established by Michael McGraw and Gary Hwang. Their main objective is to provide veterans with t-shirts that they can relate to. In their niche market Grumpy Joes has established the foundation to successfully achieve this objective, but Michael McGraw and Gary Hwang states otherwise. Michael McGraw and Gary Hwang believe that no clothing brand has yet to accomplish this objective, since they do not produce what the military veterans want across the country. According to the Dingman Pitch presentation, Grumpy Joes has three driving principles that guide them, which are compassion, quality and affordability. In order to achieve this Dr. Devi Shetty are hopping in creating a networking effect. A network effect is when a company increases in value due to the brand exposure to the public. If this is done correctly the company has a chance in increasing its economies of scale. Grumpy Joes has formed unorthodox alliances, and implemented to operational standards, with the hopes of being successful in this country.

Grumpy Joes is a Pure Play firm. A pure play firm only operates through the usage of the internet and does not have a physical store location.

Grumpy Joes has partnered with many designers of various types, such as local designers or designers form outside the country. This is done to extend the reach of Grumpy Joes to as many designers as possible, since this enables them to provide better quality t-shirt designs. These partnerships with other designers have enabled Grumpy Joes to have various designs.

Grumpy Joes wants to establish their brand among the military veterans, which he has yet to be accomplished. Nevertheless they have successfully established a foothold in the market. Whether or not this works, Grumpy Joes has made an impact in their