ipl-logo

Gucci Advertisement Analysis

1365 Words6 Pages

Sex sells. Gucci utilizes this well-known marketing strategy to sell their new line of perfume in Vanity Fair. Vanity Fair is the ideal space to sell products intended to attract a more vain audience, the word “vanity” is in the title. Gucci uses the images and text seen in the advertisement to create a fantasy for the readers of Vanity Fair by appealing to their audience’s desire for glamour, fashion, and luxury, as well as their desire to fit in with their peers and be desirable to a romantic partner. Vanity Fair is a popular culture magazine in which readers can find pages filled with anything from music and movie reviews, entertainment, fashion, celebrity gossip, beauty, and politics. While the magazine does have some serious articles …show more content…

The first is the brand and the perfume. The largest word on this entire two-page advertisement is “GUCCI,” followed closely by “BAMBOO,” directly under the famous brand name. While this text doesn’t serve any direct purpose in the message of the ad, it is clearly still necessary so readers know what product the ad is promoting. The second use of text is a much more integral part of the advertisement’s message. Just above the large brand is the slogan for the perfume in tiny letters, almost as if it is being whispered to the readers: “Underneath it all she wears.” This line of text clearly falls under their overarching marketing strategy that “sex sells.” Adding to the sexual nature of this ad are the words’ location on the ad’s spread: directly next to the model. The sexy catchphrase already has readers thinking about what the model is wearing (or not wearing) “underneath it all.” Furthermore, the model is seductively leaning against the bamboo wall with her hands up, almost in a surrendering position. The entire block of text, when read all together and placed next to the alluring model, implies that underneath everything that a sexy woman is wearing, she is wearing this perfume. The ad is using the text to promote a strong correlation between the seduction that the model is emanating and the BAMBOO perfume that they imply she is wearing “underneath it

Show More
Related

  • Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals

    1045 Words  | 5 Pages

    The assumption can be made that the company doesn’t want sex to be its primary advertising point, but the significant theme of sexual desire is delivered throughout the ad. The models role in the ad is to draw in the consumer’s attention, increase overall reception, and in effect increase the number of prospective customers. Additionally, there’s a quote above the burger in bold letters that says “She’ll tell you size doesn’t matter, she’s lying”; this catchy yet provocative catch phrase is aimed directly at the male

    Read More

  • A Rhetorical Analysis Of Covergirl

    534 Words  | 3 Pages

    This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.

    Read More

  • Old Spice Rhetorical Devices

    989 Words  | 4 Pages

    Men want women to find them attractive, and women want to make their men more attractive and the commercial is basically saying that men who uses Old Spice will become more attractive to women because of the positive images that were portrayed. The tone of the narrators voice and the speed of his argument also makes the product seem to be more urgent. What makes this commercial effective is that it uses emotions. Basically telling the view that they can become more attractive if they use the product. Not only that, it will enhance the viewers confidence because they see that a well-built man is using the product himself, and some viewers will just buy the product just because the well-built man is wearing it.

    Read More

  • The Man Your Man Could Spice Rhetorical Analysis

    1149 Words  | 5 Pages

    One can say the company's word choice was chosen to make the audience laugh. The overall atmosphere of this commercial was humorous and a huge hyperbole. If you want to grab someone’s attention, you’re going to want to play with their emotions one way or another, and you can’t go wrong with humor. Since majority of this commercial is impossible, it’s kind of funny how ridiculous it is. It’s portraying the materialistic things a woman would like a man to have or offer.

    Read More

  • Covergirl Advertisement Analysis

    277 Words  | 2 Pages

    It then switches over to a picture of the foundation makeup and states on screen, “New natureluxe silk foundation.” I found the Covergirl commercial to be the perfect opportunity to write about. The speaker can clearly be identified as Taylor Swift. The claim in Covergirl advertisement

    Read More

  • Rhetorical Analysis Of Covergirl

    763 Words  | 4 Pages

    They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.

    Read More

  • Covergirl Ethos Pathos Logos

    670 Words  | 3 Pages

    Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.

    Read More

  • A Rhetorical Analysis Of Camel Cigarettes

    593 Words  | 3 Pages

    For example the words, “More”, “Doctors”, and “Camels” are not only in a large font size and all caps, but the first letter of each word is in red. This draws the reader to those words, allowing the reader to begin to associate doctors with Camels signature cigarettes. Which, in turn, gets people to trust Camels similarly to how they would trust doctors. At the top left of the advertisement the author uses ethos to describe the type of person who smokes Camel products. “The doctor is a scientist, a diplomat, and a friendly sympathetic human being all in one…”

    Read More

  • Cosmopolitan Magazine Analysis

    986 Words  | 4 Pages

    From magazines to advertisements, women are constantly being exposed to beauty ideals - many of which are unattainable. This results in women falling victim to the manipulations and lures of the marketing industry. Since its establishment in 1886, Cosmopolitan has been a popular source for women to turn to for advice on relationships, sexual activity and popular culture. During its inception, the magazine was published as a women's fashion magazine initially depicting articles on families, home decorating, and the progress of science and technology. However, while Cosmopolitan is still viewed as a magazine targeted towards women, the methods in which the magazine attracts women have dramatically evolved.

    Read More

  • Semiotic Analysis Of An Advertisement

    1884 Words  | 8 Pages

    Semiotic Analysis Essay Of a print advertisement Emelie Johansson CIU210 SAE Dubai Institute Media’s central role in our modern society, have become a sort of reference to how we make sense of our existence's and the world we are living in. Advertising companies are selling themselves in the best way possible through their marketing and are apart of the distorted picture we have of what’s real and normal. Even though we know how advertising tries to affect us, and we try not to believe it, we are being “manipulated” by the advertising we are exposed to. Melanie Dempsey and Andrew Mitchel did a study for the magazine ”journal of Consumer research” to show how much advertising really affect us without our knowledge.

    Read More

  • Nike Ad Analysis

    761 Words  | 4 Pages

    Introduction Critiquing this ad on how it attracts customer to buy their product. I will talk about what is motivating or attracting the customer. Sometimes it’s the meaning behind the ad or how the product is represented. Nikes is using one of the most popular strategies that are successful in promoting its product and increasing income. When I first saw this ad I immediately knew they were comparing the iron man suit to the shoes showed in the ad.

    Read More

  • Dolce And Gabbana Advertising Analysis

    929 Words  | 4 Pages

    Dolce and Gabbana is a high-end Italian clothing company that was founded by Stefano Gabbana in 1985 targeting women primarily, famous for their superior sartorial content. It was not until 1990 that menswear collections started to appear and made its entrance in Dolce and Gabbana stores. In 2007, Dolce and Gabbana released their spring/summer ready-to-wear collection that targeted individuals in the upper class who wanted to dress casually but still feel expensive. This advertisement caused controversy amongst women about objectification. However, the advertisement also targets the social group of men being represented as dominant, powerful and in control in order to sell clothes and the idea of confidence through wearing Dolce and Gabbana clothes.

    Read More

  • Calvin Klein Advertisement Analysis Essay

    912 Words  | 4 Pages

    The females almost exposed breast in the centre of the ad is positioned under the man’s arm. This juxtaposition

    Read More

  • I Love My Body: Advertisement Analysis

    971 Words  | 4 Pages

    The ad features three Angels in VS lingerie with the slogan “I Love My Body” on the right and a description underneath. The central focus of the advert is the three models on the left and their facial expressions are smug and seductive, as if they were beckoning us to come look at the ad. They also seem confident, which connects to the phrase on the right, “I Love My Body”, showing that they are confident and

    Read More

  • Olay Advert Analysis

    934 Words  | 4 Pages

    In the photograph, the woman is closing her eyes and smiling with her pointing finger touching the lower lip. The caption signifies a sign of happiness within reality and relaxed mood. Notably, there is a shadow of her right hand on the chest that shows the photograph is real. The woman in the ad has a silver ring, and the hand is in the middle of the photograph that is the focal center of the viewers. A close look at the photo shows the woman is tilting to the right, which is a body language implying submission.

    Read More

More about Gucci Advertisement Analysis

Open Document